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Search Results, SEO and the New World Order: Blended Search 2010

Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has changed the landscape and the techniques required to achieve top rankings for search marketers. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you [...]

Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign

Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique. More info below… Speaker: Matt Van Wagner, Find Me Faster [...]

Integrating Search Within the Overall Marketing Mix: Best Practices

In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels. Whether it’s offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform [...]

Ask the Search Engines: War Stories from the World Tour

For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – no [...]