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Search Marketing – General

Links, Link-Building and Public Relations

Thursday, September 16 - 1 PM EDT (10 AM PDT)

Speaker: Eric Ward, ericward.com
Q+A Panelist: Chris Sherman

Key topics of discussion will include:

• Link popularity defined for public relations
• Best practices for building quality links
• What should a press release look like in 2010?
• Purposeful Social Linking Tips

Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. More info below… Moderator: Misty Locke, President, Range [...]

May webcasts at Search Marketing Now –

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]

SEO in Large Organizations – Managing Expectations, Defining Success

Thursday, June 17, 2010 – 1 PM EDT (10 AM PDT) Speaker: Bruce Clay, President, Bruce Clay, Inc.   Webcast Details Search Engine Optimization (SEO) has become an integral part of any online marketing strategy, large or small. This webcast focuses on SEO in large organizations, addressing the issues that come with managing SEO across [...]

PPC pricing Models – new E-Book at Search Marketing Now

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical [...]

Business Blogging and SEO

If your organization currently uses blogs (or are considering implementing a strategy) for marketing, attend this webcast to find out how to improve your results. More info below… Speaker: Duane Forrester, Contributor, Search Engine Land Chris Baggott, Compendium Blogware Webcast date: March 11, 2010 Please complete the form below, and you will be immediately redirected [...]

E-Book: PPC Pricing Models

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can [...]

National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity

E-Book The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources [...]

Google’s New Ad Formats – What You Need to Know

In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what [...]

E-Book: Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results

This E-book looks at the elements that go into good PPC reporting. It is divided into three parts: Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness Part II offers some tips for improving your Excel skills Part III provides a case study [...]