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Best Practices for Managing Your Community of Trading Partners

zdefazio — Mon, 30 Jan 2012 21:27:08 +0000

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Best Practices for Managing Your Community of Trading Partners

This session will help you with best practices to Identify and segment supply chain partners and their requirements, Determine the appropriate B2B approach for each segment and Create a plan to engage each supply chain member

Creating a Small Business Website Your Customers Will Trust

zdefazio — Wed, 11 Jan 2012 00:47:52 +0000

The online world is no different from the offline world in terms of how people shop -- people go through the same 7 steps as they consider a purchase, whether the storefront exists down the street or down the network cable. Ultimately, a business needs to establish trust if a customer is going to purchase.

Mobile Search: The Agency Opportunity

zdefazio — Tue, 10 Jan 2012 22:23:40 +0000

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Mobile Search: The Agency Opportunity

Tuesday, January 31, 2012 - 1PM EST (10AM PST)

Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!

How to Successfully Generate Phone Calls through Mobile Advertising

zdefazio — Tue, 27 Dec 2011 20:15:45 +0000

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Assessing Call Quality from Your Online Call Campaigns

Thursday, January 26, 2012 - 1PM EST (10AM PST)

Speaker:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore

Measuring Social Media Marketing Success Using Analytics Tools

zdefazio — Thu, 22 Dec 2011 17:45:09 +0000

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Measuring Social Media Marketing Success Using Analytics Tools

Wednesday, January 25, 2012 - 1PM EST

Speakers:
Jill Whalen, CEO and Founder, High Rankings
Horst Joepen, Searchmetrics

Content, Freshness and SEO for Large Sites: What’ s Important in 2012

zdefazio — Wed, 21 Dec 2011 22:09:26 +0000

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Content, Freshness and SEO for Large Sites:

Wednesday, January 18, 2012 - 1 PM EST

Speakers:
Rand Fishkin, SEOMoz
Katharine VanderDrift, Servio

Social Media and the Future of the Agency

zdefazio — Wed, 21 Dec 2011 18:11:36 +0000

This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital marketers need to acquire skills to stay competitive.

Align your marketing mix to your Buyers Journey: Solution Search Stage

zdefazio — Tue, 20 Dec 2011 22:10:09 +0000

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Align your marketing mix to your Buyers Journey: Solution Search Stage

Tuesday, January 17, 2012 - 1 PM EST

Speakers:
Christine Crandel, President, New Business Strategies
Erez Barak, VP of Products and Co-Founder, Optify

The 12 Days of PPC…Holiday Marketing Cheer

Claire Schoen — Thu, 08 Dec 2011 23:40:52 +0000

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]

Google’s Recent Algorithm Changes: The Impact on 2012 Marketing Strategy

admin — Tue, 22 Nov 2011 22:38:08 +0000

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Google's Recent Algorithm Changes: The Impact on 2012 Marketing Strategy

Thursday, December 15, 2011 - 1 PM EST

Speakers:
Steve Beatty, SEO Manager
Alex Funk, Sr. Manager, Paid Media, Covario
Debra Mastaler, President Alliance-Link