Library » Search Marketing – General
Search Marketing – General
Taking over an existing PPC Account: Best Practices
In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”
Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC [...]Ask the Search Engines: War Stories from the World Tour
For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – no [...]PPC Question? Ask an expert – live – on November 3
Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a webcast on paid search strategy that’s *all* Q+A format — from start to finish. We’ll [...]Managing Search Marketing Success at the C-level: What Your CMO Should Know
This webcast looks at what CMOs need to understand in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value.Ask iProspect: PPC Strategy & Tactics from the Experts
In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More [...]PPC Bid Management Rules That Actually Work
This webcast covers a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. More info below… Speaker:Adam Scott Riff, Director of Search at MediaWhiz Webcast Date: October 20, 2009 Please complete the form below, and you will be immediately redirected to the webcast [...]When to Outsource Your Search Engine Marketing: Making The Decision
If you’re considering outsourcing some or all of your search marketing, it’s important to carefully weigh the pros and cons of keeping your efforts in-house vs. working with outside service providers. On one hand, specialized search marketing agencies must keep up with the latest changes and trends and have the specialized knowledge needed to create [...]How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads
In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He’ll also have some fun with examples of DKI ads ‘gone wild.’ Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know [...]Local Business Listings: Straight Talk With the Data Providers
Years ago, if a consumer wanted information on a local business they would just crack open their trusted Yellow Pages. Today, these listings are primarily found online…and they are everywhere. Depending on what source you reference — whether it’s a local search engine, citysearch pages or Internet Yellow Pages — your experience as a consumer [...]
Search Marketing Resources
