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Search Marketing – General

Trademarks, Brand Terms and PPC Advertising: Updates You Must Know

In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. He’ll talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google’s shift. More webcast [...]

How Large Offline Marketers Drive Superior Search Marketing Results

In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a [...]

Search Marketing for Small Business: The Basics for Online Success

In this introductory webcast about search engine marketing. Industry veteran Disa Johnson talks about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current online marketing efforts. More webcast info below… Speaker: Disa Johnson, President, SearchReturn Event Date: May 14, 2009 Duration: 58 minutes [...]

Big Brand Search Engine Optimization: Managing Large Campaigns

In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: April 15, 2009 Duration: 50 minutes Please complete the form below, and you will be immediately redirected to [...]

SEO and Conversion Rates: Hand-in-hand

Whether you’re running a boutique shopping site or a large travel website, it’s a fine balance that’s critical to understand and maintain. Learn about the ways that SEO and user experience work hand-in-hand to grow your traffic while keeping and even growing your conversion rate. More webcast info below… Speakers: Herndon Hasty, Senior SEO Evangelist, [...]

Local Search: Opportunities for National Marketers

In this webcast, Greg Sterling will discuss the latest developments in the Local Search landscape and how successful brand marketers can – and must – take advantage of local search in their overall marketing efforts. He’ll provide an industry overview, as well as examples of what works – and what doesn’t when national brands turn [...]

10 Questions to Ask Your Search Marketing Firm

This white paper is no longer available. Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, “Is my SEM firm delivering the value I expected, or was promised?” [...]

Attribution Management Forum 2.0 – Measuring an Ad’s Value

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below… Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please [...]

Paid Search for Big Sites, Big Brands

Search expert Chris Sherman looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 13, 2009 Duration: 51 minutes Please complete the form below, and you will be immediately redirected to the [...]

Search Marketing 2008: What We’ve Learned, Where We’re Headed

In this webcast, each speaker presents two lessons learned in 2008, plus two predictions for the coming year. An extended Q+A session follows, with some of the brightest minds in the industry. More details below… Speakers: Chris Sherman, Executive Editor, Search Engine Land Dana Todd, President, Chief Marketing Officer, Newsforce, Inc. and Chairperson, SEMPO Jeffrey [...]