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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Search Marketing &#8211; Advanced</title>
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	<description>Free Webcasts and Webinars About Search Marketing</description>
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		<title>PPC Question? Ask an expert &#8211; live &#8211; on November 3</title>
		<link>http://searchmarketingnow.com/ppc-question-ask-an-expert-live-on-november-3-4292</link>
		<comments>http://searchmarketingnow.com/ppc-question-ask-an-expert-live-on-november-3-4292#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:37:56 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SMN News Updates]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>
		<category><![CDATA[Search Marketing - General]]></category>

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		<description><![CDATA[Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there&#8217;s just not enough time to answer them all.
On November 3, we&#8217;re going to do a webcast on paid search strategy that&#8217;s *all* Q+A format &#8212; from start to finish. We&#8217;ll have [...]]]></description>
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		<title>Ask iProspect:  PPC Strategy &amp; Tactics from the Experts</title>
		<link>http://searchmarketingnow.com/ask-iprospect-ppc-strategy-tactics-from-the-experts-3460</link>
		<comments>http://searchmarketingnow.com/ask-iprospect-ppc-strategy-tactics-from-the-experts-3460#comments</comments>
		<pubDate>Mon, 28 Sep 2009 13:14:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Multi-Channel Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

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		<description><![CDATA[In this webcast, we will give the audience a chance to ask the experts about paid search advertising.
Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More info [...]]]></description>
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		<title>PPC Bid Management Rules That Actually Work</title>
		<link>http://searchmarketingnow.com/ppc-bid-management-rules-that-actually-work-3159</link>
		<comments>http://searchmarketingnow.com/ppc-bid-management-rules-that-actually-work-3159#comments</comments>
		<pubDate>Thu, 03 Sep 2009 14:49:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=3159</guid>
		<description><![CDATA[This  webcast covers a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. More info below&#8230;
Speaker:Adam Scott Riff, Director of Search at MediaWhiz
Webcast Date: October 20, 2009 
Please complete the form below, and you will be immediately redirected to the webcast for [...]]]></description>
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		<title>How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads</title>
		<link>http://searchmarketingnow.com/how-to-boost-quality-score-and-campaign-performance-with-dynamic-keyword-insertion-dki-ads-2749</link>
		<comments>http://searchmarketingnow.com/how-to-boost-quality-score-and-campaign-performance-with-dynamic-keyword-insertion-dki-ads-2749#comments</comments>
		<pubDate>Tue, 28 Jul 2009 18:17:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DKI]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=2749</guid>
		<description><![CDATA[In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He&#8217;ll also have some fun with examples of DKI ads &#8216;gone wild.&#8217;
Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know about [...]]]></description>
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		<title>Trademarks, Brand Terms and PPC Advertising:  Updates You Must Know</title>
		<link>http://searchmarketingnow.com/trademarks-brand-terms-and-ppc-advertising-updates-you-must-know-2425</link>
		<comments>http://searchmarketingnow.com/trademarks-brand-terms-and-ppc-advertising-updates-you-must-know-2425#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:40:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>
		<category><![CDATA[Trademarks]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=2425</guid>
		<description><![CDATA[In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. He’ll talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google’s shift. More webcast [...]]]></description>
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		<title>Attribution Management Forum 2.0 &#8211; Measuring an Ad&#8217;s Value</title>
		<link>http://searchmarketingnow.com/attribution-management-forum-20-measuring-an-ads-value-942</link>
		<comments>http://searchmarketingnow.com/attribution-management-forum-20-measuring-an-ads-value-942#comments</comments>
		<pubDate>Wed, 07 Jan 2009 14:39:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Attribution Management]]></category>
		<category><![CDATA[Multi-Channel Marketing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

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		<description><![CDATA[This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below&#8230;
Speaker: Adam Goldberg, Clear Saleing 
Event Date: January 29, 2009
Duration: 52 minutes
Please complete the form below, and you will be immediately redirected to the webcast for viewing.
Please note all fields are [...]]]></description>
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		<title>PPC&#8217;s Hidden Opportunity: Advertising on Content Networks</title>
		<link>http://searchmarketingnow.com/ppcs-hidden-opportunity-advertising-on-content-networks-426</link>
		<comments>http://searchmarketingnow.com/ppcs-hidden-opportunity-advertising-on-content-networks-426#comments</comments>
		<pubDate>Tue, 19 Aug 2008 18:53:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Network]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=426</guid>
		<description><![CDATA[PPC&#8217;s Hidden Opportunity: Advertising on Content Networks
Tuesday, September 16, 2008 &#8211; 1 PM EDT (10:00 AM PDT)
David Szetela, Clix Marketing

&#160;
Webcast Details
PPC advertisers have traditionally shied away from advertising on content networks like the one included in Google AdWords, fearing high cost and low response rates. But that&#8217;s all changing, and if you&#8217;re involved in paid [...]]]></description>
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