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Search Marketing – Basics

Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. More info below… Moderator: Misty Locke, President, Range [...]

Business Blogging and SEO

If your organization currently uses blogs (or are considering implementing a strategy) for marketing, attend this webcast to find out how to improve your results. More info below… Speaker: Duane Forrester, Contributor, Search Engine Land Chris Baggott, Compendium Blogware Webcast date: March 11, 2010 Please complete the form below, and you will be immediately redirected [...]

Search Marketing for Small Business: The Basics for Online Success

In this introductory webcast about search engine marketing. Industry veteran Disa Johnson talks about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current online marketing efforts. More webcast info below… Speaker: Disa Johnson, President, SearchReturn Event Date: May 14, 2009 Duration: 58 minutes [...]

SEO and Conversion Rates: Hand-in-hand

Whether you’re running a boutique shopping site or a large travel website, it’s a fine balance that’s critical to understand and maintain. Learn about the ways that SEO and user experience work hand-in-hand to grow your traffic while keeping and even growing your conversion rate. More webcast info below… Speakers: Herndon Hasty, Senior SEO Evangelist, [...]

Monday, December 10th, 2007

Search Marketing Tip: Write Your Content With Snippets In Mind

Want to make sure that your website is accurately described when it comes up in search engine rankings? Use the snippet trick – write your content with snippets in mind, says industry expert Detlev Johnson. Johnson will elaborate on this, and other search marketing fundamentals in the upcoming webcast “Search Marketing – The Basics,” Thursday, [...]

Search Marketing – The Basics

Search Marketing – The Basics Thursday, December 13 at 1:00 PM EST Speaker: Detlev Johnson, Search Return Webcast Details SEO, SEM, PPC, keywords, AdWords, web analytics — what does it all mean for you as a marketer when you’re just starting out with search engine marketing? You know you need to incorporate search into your [...]

Paid vs. Free Search Listings: Optimizing the Mix

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: March 15, 2007 Duration: 57 minutes Search expert Chris Sherman explains why you need to balance buying listings and optimization – and how you can achieve the right mix. [...]