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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Search Marketing &#8211; Basics</title>
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		<title>Bullseye!  Hitting the Right Demographic in your Digital Marketing Campaigns</title>
		<link>http://searchmarketingnow.com/search-marketing-bullseye-hitting-the-right-demographic-6003</link>
		<comments>http://searchmarketingnow.com/search-marketing-bullseye-hitting-the-right-demographic-6003#comments</comments>
		<pubDate>Tue, 06 Jul 2010 12:49:25 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[Online Retail]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Basics]]></category>
		<category><![CDATA[Search Marketing Trends & Research]]></category>
		<category><![CDATA[e-Commerce marketing]]></category>

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		<description><![CDATA[Tuesday, July 27 &#8211; 1 PM EDT &#8211; (10 AM PST)
Moderator:
Misty Locke, President, Range
Speakers: Eli Goodman,   Search Evangelist  &#124;   comScore, Inc.
Bobby Jones, VP and Managing Director, Alloy Access

&#160;
Webcast Details
The most successful digital marketing campaigns usually have one thing in common:  an understanding of the target audience&#8211; how they behave, [...]]]></description>
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		<title>Business Blogging and SEO</title>
		<link>http://searchmarketingnow.com/business-blogging-and-seo-5239</link>
		<comments>http://searchmarketingnow.com/business-blogging-and-seo-5239#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:40:52 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing - Basics]]></category>

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		<description><![CDATA[Thursday, March 11 &#8211; 1 PM EST (10 AM PST)
Speakers: Duane Forrester, Contributor, Search Engine Land
Chris Baggott, Compendium Blogware

&#160;
Webcast Details
While organizations once used blogs to &#8216;build community&#8217; or &#8216;engage&#8217; an audience, a new generation of business blogging has evolved.  The secret to today&#8217;s successful business blogs?  Understanding the role that search plays in [...]]]></description>
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		<title>Search Marketing for Small Business:  The Basics for Online Success</title>
		<link>http://searchmarketingnow.com/search-marketing-for-small-business-the-basics-for-online-success-1687</link>
		<comments>http://searchmarketingnow.com/search-marketing-for-small-business-the-basics-for-online-success-1687#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:36:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Basics]]></category>
		<category><![CDATA[Small Business Search Marketing]]></category>

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		<description><![CDATA[In this introductory webcast about search engine marketing. Industry veteran Disa Johnson talks about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current online marketing efforts. More webcast info below&#8230;
Speaker: Disa Johnson, President, SearchReturn 
Event Date: May 14, 2009
Duration: 58 minutes
Please complete the [...]]]></description>
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		<title>SEO and Conversion Rates: Hand-in-hand</title>
		<link>http://searchmarketingnow.com/seo-and-conversion-rates-hand-in-hand-1292</link>
		<comments>http://searchmarketingnow.com/seo-and-conversion-rates-hand-in-hand-1292#comments</comments>
		<pubDate>Mon, 02 Mar 2009 06:32:51 +0000</pubDate>
		<dc:creator>Search Marketing Now</dc:creator>
				<category><![CDATA[Online Retail]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing - Basics]]></category>
		<category><![CDATA[e-Commerce marketing]]></category>

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		<description><![CDATA[

Whether you&#8217;re running a boutique shopping site or a large travel website, it&#8217;s a fine balance that&#8217;s critical to understand and maintain. Learn about the ways that SEO and user experience work hand-in-hand to grow your traffic while keeping and even growing your conversion rate. More webcast info below&#8230;
Speakers: Herndon Hasty, Senior SEO Evangelist, Range [...]]]></description>
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		<title>Search Marketing Tip: Write Your Content With Snippets In Mind</title>
		<link>http://searchmarketingnow.com/search-marketing-tip-write-your-content-with-snippets-in-mind-78</link>
		<comments>http://searchmarketingnow.com/search-marketing-tip-write-your-content-with-snippets-in-mind-78#comments</comments>
		<pubDate>Mon, 10 Dec 2007 22:11:45 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[SMN News Updates]]></category>
		<category><![CDATA[Search Marketing - Basics]]></category>

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		<description><![CDATA[Want to make sure that your website is accurately described when it comes up in search engine rankings?
Use the snippet trick – write your content with snippets in mind, says industry expert Detlev Johnson. Johnson will elaborate on this, and other search marketing fundamentals in the upcoming webcast “Search Marketing – The Basics,” Thursday, December [...]]]></description>
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		<title>Search Marketing &#8211; The Basics</title>
		<link>http://searchmarketingnow.com/search-marketing-the-basics-34</link>
		<comments>http://searchmarketingnow.com/search-marketing-the-basics-34#comments</comments>
		<pubDate>Sat, 03 Nov 2007 17:57:58 +0000</pubDate>
		<dc:creator>Search Marketing Now</dc:creator>
				<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Basics]]></category>

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		<description><![CDATA[
Search Marketing &#8211; The Basics
Thursday, December 13 at 1:00 PM EST
Speaker: Detlev Johnson, Search Return


Webcast Details
SEO, SEM, PPC, keywords, AdWords, web analytics &#8212; what does it all mean for you as a marketer when you&#8217;re just starting out with search engine marketing? You know you need to incorporate search into your marketing mix, but where [...]]]></description>
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		<title>Paid vs. Free Search Listings: Optimizing the Mix</title>
		<link>http://searchmarketingnow.com/paid-vs-free-search-listings-optimizing-the-mix-29</link>
		<comments>http://searchmarketingnow.com/paid-vs-free-search-listings-optimizing-the-mix-29#comments</comments>
		<pubDate>Fri, 02 Nov 2007 07:49:04 +0000</pubDate>
		<dc:creator>Search Marketing Now</dc:creator>
				<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Basics]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

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		<description><![CDATA[
Please complete the form below, and you will be immediately redirected to the webcast for viewing.
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 15, 2007
Duration: 57 minutes
Search expert Chris Sherman explains why you need to balance buying listings and optimization &#8211; and how you can achieve the right mix. More webcast details below&#8230;
Please [...]]]></description>
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