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SMN News Updates

Thursday, July 15th, 2010

Search marketers anticipate budget-conscious consumers in 2010 holiday season

A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season. On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our audience of search and internet marketers: “Do you expect consumers to remain highly budget conscious [...]

Thursday, July 8th, 2010

Webcasts, Podcasts = Most Popular Social Media Resources for Business Information

According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information 69.1% – Attend webinars or listen to podcasts 62.2% – Read user ratings & reviews for [...]

Tuesday, July 6th, 2010

New books from SMN speakers Brad Geddes and Vanessa Fox

Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” by Vanessa Fox. Brad’s book was recently reviewed [...]

Friday, July 2nd, 2010

Follow-up Discussions on SMN LinkedIn Group

Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal follow-up and lingering discussions that can occur in person. We often have more questions than [...]

Monday, June 14th, 2010

June Updates

From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle Upcoming – Thursday, June 17, we’ll be re-broadcasting Bruce Clay’s popular webcast from May, “SEO [...]

Tuesday, June 1st, 2010

SEO and Social Media, Thursday, June 3 webcast – related readings…

On Thursday, June 3, we’ll get both strategic and tactical input from our speakers on how to intermingle SEO and social media — followed by a moderated Q+A session with two marketers who are on the front lines doing this for large brands every day. The webcast, Big-Brand SEO, Social Media and the “Latest” from [...]

Wednesday, May 26th, 2010

Do you have a content strategy that works?

Lately it seems as though content is the marketing buzzword of the hour. Some of us recall days when ‘content’ was generated by ‘editorial’ types — reporters and writers in publishing divisions. Marketers, on the other hand, had copywriters, who could turn any concept into snappy messaging. Not so for today’s marketer. On last week’s [...]

Thursday, May 13th, 2010

SEO resources from this week’s webcast

More from Tuesday’s webcast…”Search Results, SEO and the New World Order” — now available on-demand at Search Marketing Now. Chris Sherman had several links on his slides, which we’d like to share, as they provide some great tips and tactics for optimization. Here’s a summary — Video SEO Tips, Techniques and Tutorials – from ReelSEO.com [...]

Thursday, April 29th, 2010

Local Search Strategy #3: Get Smart about Geo-targeting

From the Search Marketing Now E-Book, National Brands Survival Guide to Local Search … results of a Marketing Sherpa study on which search targets yield the highest ROI… Read more about this and other strategies for large brands, in National Brands Survival Guide: Proven Strategies to Capture the Local Opportunity. Thanks to 15 Miles for [...]

Wednesday, April 28th, 2010

May webcasts at Search Marketing Now –

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]