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SMN News Updates

Thursday, March 4th, 2010

PPC pricing Models – new E-Book at Search Marketing Now

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical to [...]

Wednesday, January 6th, 2010

Interested in Speaking on a SMN Webcast?

Happy New Year! Search Marketing Now has a full plate of webcasts scheduled into 2010, and we’ll be looking for speakers on a variety of topics, from basic SEO tips to advanced PPC bidding tactics. If you’re interested in speaking on a Search Marketing Now webcast, send us an email: webcasts@searchmarketingnow.com Here’s what we’ll need to know: [...]

Wednesday, December 9th, 2009

Local Search Marketing Landscape – WhitePaper at Search Marketing Now

Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now.

84% of local business searchers own a print directory in their homes but this population has been steadily declining since 2007 41% [...]

Monday, December 7th, 2009

Are you a search geek?

Are you a true search geek? If so, you might want to try your hand at “The Biggest Search Geek Contest 2.0,” presented by SMX and Marin Software. But first, come to our webcast on December 10 for a practice question. We’ve asked Marin Software to give us a sample question so our SMN audience can [...]

Wednesday, December 2nd, 2009

PPC Campaigns – What to do when you inherit someone else’s account

In the world of PPC campaigns, there are no guarantees when you take over someone else’s existing account. You may find yourself cleaning up someone else’s mess — for a client who only knows that they want rapid improvements. Or you may find that it’s the client who has unrealistic expectations for a PPC campaign that’s [...]

Monday, November 30th, 2009

Attribution Management – four webcasts on-demand

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing has sponsored four webcasts related to attribution and attribution management. View these webcasts on-demand at Search Marketing Now:

The American Attribution Index: Using [...]

Tuesday, November 24th, 2009

December at Search Marketing Now

Here’s what’s coming after the Thanksgiving holiday – December 1 – “Ask the Search Engines: War Stories from the World Tour” A rare opportunity to ask questions of representatives from Google, Yahoo! and Microsoft. Send in a question when you register, or ask it live during the webcast. December 8 – “Turning Clients into PPC Champions: How [...]

Thursday, November 19th, 2009

Recently posted webcasts, on-demand webcasts and whitepapers

SMN Webcasts are available on demand, usually within a few hours of the completion of the webcast. This week’s webcast, “Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success,” has been posted – if you missed it, take a look. Shari Thurow gave a great presentation on how to segment your audience, [...]

Wednesday, November 11th, 2009

PPC Strategy & Tactics – Q+A with iProspect from recent webcast

We had some great questions on the November 3rd webcast, which focused on PPC strategies and tactics. Our guest panelists, senior executives from iProspect, fielded a number of questions, both live and also some submitted by registrants in advance. Below are just a few of the questions – the entire webcast, “Ask iProspect: PPC Strategy [...]

Wednesday, November 4th, 2009

Use geo-targeting to maximize return on your PPC campaign

Search Marketing Now’s next webcast is on geo-targeting, the practice of delivering content to a specific geo-location, targeting your audience very specifically based on where they are. On Thursday, November 12 at 1 PM Eastern, we’ll have a presentation from Dan Soha of Five Mill inc – “PPC Advertising And Geo-Targeting.” Dan will talk tips and [...]