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SMN News Updates

Wednesday, December 8th, 2010

Get in the Habit of Effective SEM for Retail

Today’s webcast, “Managing a Large PPC Retail Campaign,” featured David Rodniztky of PPC Associates, who organized the presentation around “7 Habits of Highly Effective SEM.” Starting with Habit #1, Choosing the Right Search Engines, David pointed out how retail SEM can often be different from plain-vanilla SEM. For example, when choosing the right search engines, [...]

Tuesday, December 7th, 2010

Majority of marketers using Facebook ads — or planning to

During today’s Search Marketing Now webcast, an audience poll revealed that more than 47% of search and online marketers are currently running ads on Facebook. An equal number said they weren’t running ads but plan on starting. Of those running ads, 2.7% are struggling, while 18.2% are running a full campaign. Only 6.1% saw no [...]

Friday, September 17th, 2010

Special presentation for UK & European audiences

Generally, here at Search Marketing Now, we run our presentations at 1 PM East-Coast time, following best practices that allow us to capture audiences in all US times zones. For our friends in the UK, Europe and the rest of the world, it’s not always as convenient. (We’ve had viewers from Japan and AustraliAsia who [...]

Thursday, September 16th, 2010

Links from our Link-Building Webcast, September 16 with Eric Ward

Today’s webcast had a record turnout — and as always our speaker, Eric Ward, delivered a presentation that was informative and packed with great tips and resources. For those of you who weren’t able to jot down the links that Eric shared, both as examples and also for further reading, we thought we’d list them [...]

Friday, September 3rd, 2010

Labor Day Reading? New E-Books and Whitepapers at SMN

Organizing Paid Search Campaigns Using Intent Looks at how successful marketers are creating relevance and consistency in the consumer experience across all touch points in the process — and experiencing gains in search performance. Whitepaper sponsored by Adchemy Search Marketing and the Mobile Web Outlines the state of mobile marketing, both in pay-per-click (PPC) advertising [...]

Thursday, July 15th, 2010

Search marketers anticipate budget-conscious consumers in 2010 holiday season

A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season. On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our audience of search and internet marketers: “Do you expect consumers to remain highly budget conscious [...]

Thursday, July 8th, 2010

Webcasts, Podcasts = Most Popular Social Media Resources for Business Information

According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information 69.1% – Attend webinars or listen to podcasts 62.2% – Read user ratings & reviews for [...]

Tuesday, July 6th, 2010

New books from SMN speakers Brad Geddes and Vanessa Fox

Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” by Vanessa Fox. Brad’s book was recently reviewed [...]

Friday, July 2nd, 2010

Follow-up Discussions on SMN LinkedIn Group

Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal follow-up and lingering discussions that can occur in person. We often have more questions than [...]

Monday, June 14th, 2010

June Updates

From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle Upcoming – Thursday, June 17, we’ll be re-broadcasting Bruce Clay’s popular webcast from May, “SEO [...]