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SMN Webcasts - Upcoming

Integrating Search Within the Overall Marketing Mix: Best Practices

Thursday, April 15, 2010 – 1 PM EST (10 AM PST) Speakers: Bill Muller, CMO, iProspect Andrew Wheeler, Managing Director, iProspect Chicago Kristen Cho, Client Services Manager, iProspect John Shea, Account Manager, National Agency Team, Google Rob Goulding, Head of Channel Advertising, Google

  Webcast Details In January and February 2010, executives from iProspect and Google partnered [...]

PPC Keyword Research and the B2B Buyer

Tuesday, April 6, 2010 – 1 PM EST (10 AM PST) Speaker: Gord Hotchkiss, Enquiro

  Webcast Details B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer:

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]

Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign

Tuesday, March 23th – 1 PM EST – (10 AM PST) Speakers: Corey Carrillo, Global Search Manager, Intel Corporation Craig Macdonald, CMO, Covario, Inc.

  Webcast Details This webcast shows how a large-scale brand – Intel – was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search. Intel, [...]

10 Most Important Things to Know About SEO in 2010

Thursday, March 25th – 1 PM EST – (10 AM PST) Speakers: Ralph Wilson, Editor in Chief, Web Marketing Today Bruce Clay, President, Bruce Clay Inc.

  Webcast Details In this webcast the two leading Internet marketing gurus Ralph Wilson and Bruce Clay will discuss SEO in 2010:

how to best optimize a Web page how to use engagement objects [...]

Business Blogging and SEO

Thursday, March 11 – 1 PM EST (10 AM PST) Speakers: Duane Forrester, Contributor, Search Engine Land Chris Baggott, Compendium Blogware

  Webcast Details While organizations once used blogs to ‘build community’ or ‘engage’ an audience, a new generation of business blogging has evolved. The secret to today’s successful business blogs? Understanding the role that search plays in [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

Thursday, March 18 – 1 PM EST (10 AM PST) Speakers: Josh Dreller, Fuor Digital Alex Cohen, ClickEquations

  Webcast Details It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis [...]