Library » SMN Webcasts – Upcoming

SMN Webcasts – Upcoming

Links, Link-Building and Public Relations

Thursday, September 16 – 1 PM EDT (10 AM PDT)

Speaker: Eric Ward, ericward.com

Key topics of discussion will include:

• Link popularity defined for public relations
• Best practices for building quality links
• What should a press release look like in 2010?
• Purposeful Social Linking Tips

Managing PPC Campaigns in the UK and Europe: Tips for Success

Tuesday, September 21, 2010 – 4:00 PM GMT (11 AM EDT/8 AM PDT)

Speaker:
Andy Atkins-Krüger, Managing Director, WebCertain

This webcast focuses on what every PPC campaign manager in the UK must know in order to run an effective PPC campaign. From setting an effective strategy and achievable ROI, to managing a complicated campaign across multiple languages and countries, Andy Atkins-Krüger reveals what goes into an effective international paid search campaign.

He’ll discuss:

• Google Adwords in Europe — latest updates
• Multi-lingual and cross-country campaigns
• When to recognize it’s time to automate your PPC campaign