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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; SMN Webcasts &#8211; Upcoming</title>
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		<title>Demystifying &#8220;Cost Per Acquisition&#8221; and its Impact on Search Marketing Campaigns</title>
		<link>http://searchmarketingnow.com/demystifying-cost-per-acquisition-and-its-impact-on-search-marketing-campaigns-6159</link>
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		<pubDate>Fri, 30 Jul 2010 15:15:52 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
				<category><![CDATA[SMN Webcasts - Upcoming]]></category>

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		<description><![CDATA[Tuesday, August 24 &#8211; 1 PM EDT (10 AM EDT)
Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech

&#160;
Webcast Details
Understanding what it costs to acquire a customer can be a search marketer&#8217;s headache &#8212; or it can be the key to creating and budgeting for a successful digital marketing campaign. In this webcast, we&#8217;ll look at what [...]]]></description>
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		<title>Why Display Matters to Search Marketers &amp; How Search Marketers Can Get Involved</title>
		<link>http://searchmarketingnow.com/why-display-matters-to-search-marketers-how-search-marketers-can-get-involved-6121</link>
		<comments>http://searchmarketingnow.com/why-display-matters-to-search-marketers-how-search-marketers-can-get-involved-6121#comments</comments>
		<pubDate>Fri, 23 Jul 2010 20:24:41 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
				<category><![CDATA[SMN Webcasts - Upcoming]]></category>

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		<description><![CDATA[Thursday, August 12 &#8211; 1 PM EDT (10 AM EDT)
Speaker: Jeff Green, CEO, The Trade Desk

Add this event to your calendar.
&#160;
Webcast Details
Online advertising has matured to a point where there is a real opportunity for search marketers &#8211; by applying search expertise to display advertising.
This webcast explains the relationship between search advertising and display advertising, [...]]]></description>
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		<title>Demonstrating the Value of SEO Within a Large Organization:  What to Measure, How to Report</title>
		<link>http://searchmarketingnow.com/demonstrating-the-value-of-seo-within-a-large-organization-what-to-measure-how-to-report-6053</link>
		<comments>http://searchmarketingnow.com/demonstrating-the-value-of-seo-within-a-large-organization-what-to-measure-how-to-report-6053#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:27:56 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[SMN Webcasts - Upcoming]]></category>

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		<description><![CDATA[Thursday,  August 5 &#8211; 1 PM EDT (10 AM PDT)

&#160;
Webcast Details
If you run a large website within a large organization, you know the challenges of reporting on the results of your search engine optimization (SEO) program. Whether it&#8217;s because upper management still needs to be convinced, or because you are dealing with multi-national, multi-lingual [...]]]></description>
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		<title>How to Market Online Where Retail Consumers are Searching</title>
		<link>http://searchmarketingnow.com/how-to-market-where-retail-consumers-are-searching-5955</link>
		<comments>http://searchmarketingnow.com/how-to-market-where-retail-consumers-are-searching-5955#comments</comments>
		<pubDate>Mon, 28 Jun 2010 21:32:30 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
				<category><![CDATA[SMN Webcasts - Upcoming]]></category>

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		<description><![CDATA[Tuesday, August 3, 2010 &#8211; 1 PM EDT (10 AM PDT)
Speakers:
Kim Rome, Senior Director of Research, comScore
Rob Murray, CEO, iProspect
John Federman, President and CEO, Searchandise Commerce




&#160;
Webcast Details
Recent research shows that consumers conduct online research before purchasing items such as consumer electronics, computer hardware and software, or appliances &#8211; whether or not they buy online or [...]]]></description>
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		<title>Yahoo! &amp; Microsoft Search Alliance &#8211; What? How? When?</title>
		<link>http://searchmarketingnow.com/yahoo-microsoft-search-alliance-what-how-when-5797</link>
		<comments>http://searchmarketingnow.com/yahoo-microsoft-search-alliance-what-how-when-5797#comments</comments>
		<pubDate>Thu, 20 May 2010 15:29:07 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
				<category><![CDATA[SMN Webcasts - Upcoming]]></category>

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		<description><![CDATA[Thursday, June 24, 2010 &#8211; 1 PM EDT (10 AM PDT)
Speakers:
 Rob Wilk, National Director of Search Optimization &#038; Strategy, Yahoo! 
Rathna Sharad, Group Product Manager, Microsoft 



&#160;
Webcast Details
The Yahoo! and Microsoft Search Alliance is one of the biggest changes in paid search history. As a search marketer, are you prepared for the merged platforms?
This [...]]]></description>
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