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Web Analytics

Maximizing Conversions: The Power of Call Tracking and Analytics

In this webcast, we’ll look at the power of call-tracking, — the ability to measure and track inbound calls coming from both online and offline marketing campaigns. Whether it starts with a direct mail postcard or email, print ad or a targeted keyword in your PPC advertising campaign, call tracking gives clear measurability to the [...]

Web Analytics: Easy or Hard?

In this webcast, we’ll examine a common debate among the web analytics community: are web analytics easy or hard? And what can you do to make it easier on you? When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic [...]

The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced [...]

Attribution Management Buyer's Guide: 10 Features of a Good Advertising Analytics Solution

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution. More webcast info below… Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer Event Date: July 28, 2009 Duration: 62 minutes Please note all fields [...]

Paid Search Testing & Experimentation: Optimizing for Superior Results

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields are required.

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Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution

This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. More webcast info below… Speakers: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer & Purush Papatla, President of Vetra Analytics Event Date: May 5, 2009 Duration: 57 minutes Please complete the form below, and you [...]

Attribution Management Forum 2.0 – Measuring an Ad’s Value

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below… Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields are [...]

Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function

Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function Tuesday, August 5, 2008 – 1 PM EDT (10:00 AM PDT) Marty Weintraub, aimClear & Michael Wilson, Vignette Software

  Webcast Details PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and [...]

Paid Search Testing & Experimentation 2008: Optimizing for Superior Results

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: July 10, 2008 Duration: 56 minutes Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search [...]

Monday, April 14th, 2008

Web Analytics and Beyond: Bridging the Online-Offline Gap

Web Analytics and Beyond: Bridging the Online-Offline Gap Thursday, May 15, 2008 – 1:00 PM EDT (10:00 AM PDT)

Speakers: Christine Churchill, President, KeyRelevanceKeith Maddox, CEO, SiteAcuity

  Webcast Details Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important [...]