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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Attribution Management</title>
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		<title>The American Attribution Index:   Using Advertising Attribution Management to Improve Media Mix Allocation</title>
		<link>http://searchmarketingnow.com/the-american-attribution-index-using-advertising-attribution-management-to-improve-media-mix-allocation-3147</link>
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		<pubDate>Wed, 02 Sep 2009 13:11:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Attribution Management]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Web Analytics]]></category>

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		<description><![CDATA[Attribution management &#8212; the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions &#8212; has become a critical component of advertising analytics. ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently [...]]]></description>
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		<title>Attribution Management Buyer&#8217;s Guide:   10 Features of a Good Advertising Analytics Solution</title>
		<link>http://searchmarketingnow.com/attribution-management-buyers-guide-10-features-of-a-good-advertising-analytics-solution-2322</link>
		<comments>http://searchmarketingnow.com/attribution-management-buyers-guide-10-features-of-a-good-advertising-analytics-solution-2322#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:35:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Attribution Management]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
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		<description><![CDATA[This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution. More webcast info below&#8230; Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer Event Date: July 28, 2009 Duration: 62 minutes [...]]]></description>
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		<title>Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution</title>
		<link>http://searchmarketingnow.com/attribution-management-forum-30-how-to-build-accurate-models-to-solve-attribution-1571</link>
		<comments>http://searchmarketingnow.com/attribution-management-forum-30-how-to-build-accurate-models-to-solve-attribution-1571#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:25:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Attribution Management]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Web Analytics]]></category>

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		<description><![CDATA[This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. More webcast info below&#8230; Speakers: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer &#038; Purush Papatla, President of Vetra Analytics Event Date: May 5, 2009 Duration: 57 minutes Please complete the form [...]]]></description>
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		<title>Attribution Management Forum 2.0 &#8211; Measuring an Ad&#8217;s Value</title>
		<link>http://searchmarketingnow.com/attribution-management-forum-20-measuring-an-ads-value-942</link>
		<comments>http://searchmarketingnow.com/attribution-management-forum-20-measuring-an-ads-value-942#comments</comments>
		<pubDate>Wed, 07 Jan 2009 14:39:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Attribution Management]]></category>
		<category><![CDATA[Multi-Channel Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

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		<description><![CDATA[This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below&#8230; Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please [...]]]></description>
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