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Measuring the Value of Your Social Media Marketing

rsmith — Thu, 21 Oct 2010 16:47:44 +0000

Sponsored by:

Measuring the Value of Your Social Media Marketing

Speakers:
Jason Falls, Social Media Explorer
Chris Baggott, CEO, Compendium

June Updates

Claire Schoen — Mon, 14 Jun 2010 20:50:19 +0000

From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle Upcoming – Thursday, June 17, we’ll be re-broadcasting Bruce Clay’s popular webcast from May, “SEO [...]

May webcasts at Search Marketing Now –

Claire Schoen — Wed, 28 Apr 2010 18:48:06 +0000

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]

Maximizing Conversions: The Power of Call Tracking and Analytics

admin — Thu, 24 Sep 2009 18:48:22 +0000

In this webcast, we’ll look at the power of call-tracking, — the ability to measure and track inbound calls coming from both online and offline marketing campaigns. Whether it starts with a direct mail postcard or email, print ad or a targeted keyword in your PPC advertising campaign, call tracking gives clear measurability to the [...]

Web Analytics: Easy or Hard?

admin — Fri, 04 Sep 2009 15:17:03 +0000

In this webcast, we’ll examine a common debate among the web analytics community: are web analytics easy or hard? And what can you do to make it easier on you? When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic and tactical [...]

The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation

admin — Wed, 02 Sep 2009 13:11:08 +0000

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently [...]

Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution

admin — Thu, 11 Jun 2009 15:35:12 +0000

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution. More webcast info below… Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer Event Date: July 28, 2009 Duration: 62 minutes [...]

Paid Search Testing & Experimentation: Optimizing for Superior Results

admin — Fri, 17 Apr 2009 14:28:35 +0000

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields [...]

Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution

admin — Thu, 09 Apr 2009 01:25:26 +0000

This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. More webcast info below… Speakers: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer & Purush Papatla, President of Vetra Analytics Event Date: May 5, 2009 Duration: 57 minutes Please complete the form [...]

Attribution Management Forum 2.0 – Measuring an Ad’s Value

admin — Wed, 07 Jan 2009 14:39:39 +0000

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below… Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please [...]