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Multivariate and A/B Testing

Wednesday, April 28th, 2010

May webcasts at Search Marketing Now –

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, [...]

Paid Search Testing & Experimentation: Optimizing for Superior Results

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields are required.

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Paid Search Testing & Experimentation 2008: Optimizing for Superior Results

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: July 10, 2008 Duration: 56 minutes Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search [...]

Landing Page Optimization: Crank Up Your Search Results!

Thursday, September 6, 2007 at 1:00 PM EDT

Sapna Satagopan, Associate Analyst, Jupiter Research and Robert Bergquist, President, Widemile

Webcast Details As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That’s why it’s important to track and analyze every aspect of your marketing campaign – especially your site’s landing [...]