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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Multivariate and A/B Testing</title>
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		<title>May webcasts at Search Marketing Now &#8211;</title>
		<link>http://searchmarketingnow.com/may-webcasts-at-search-marketing-now-5581</link>
		<comments>http://searchmarketingnow.com/may-webcasts-at-search-marketing-now-5581#comments</comments>
		<pubDate>Wed, 28 Apr 2010 18:48:06 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[Multivariate and A/B Testing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SMN News Updates]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

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		<description><![CDATA[As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 &#8211; Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]]]></description>
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		<title>Paid Search Testing &amp;  Experimentation: Optimizing for Superior Results</title>
		<link>http://searchmarketingnow.com/paid-search-testing-experimentation-optimizing-for-superior-results-1721</link>
		<comments>http://searchmarketingnow.com/paid-search-testing-experimentation-optimizing-for-superior-results-1721#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:28:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Multivariate and A/B Testing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

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		<description><![CDATA[Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below&#8230; Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields [...]]]></description>
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		<title>Paid Search Testing &amp; Experimentation 2008: Optimizing for Superior Results</title>
		<link>http://searchmarketingnow.com/paid-search-testing-experimentation-2008-optimizing-for-superior-results-178</link>
		<comments>http://searchmarketingnow.com/paid-search-testing-experimentation-2008-optimizing-for-superior-results-178#comments</comments>
		<pubDate>Thu, 19 Jun 2008 16:55:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Multivariate and A/B Testing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

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		<description><![CDATA[Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: July 10, 2008 Duration: 56 minutes Testing and optimization offers multiple benefits: in addition to improving your bottom line, you&#8217;ll gain a leg up on the competition, as fully [...]]]></description>
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		<title>Landing Page Optimization: Crank Up Your Search Results!</title>
		<link>http://searchmarketingnow.com/landing-page-optimization-crank-up-your-search-results-18</link>
		<comments>http://searchmarketingnow.com/landing-page-optimization-crank-up-your-search-results-18#comments</comments>
		<pubDate>Fri, 02 Nov 2007 06:12:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Multivariate and A/B Testing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/webcasts/070906</guid>
		<description><![CDATA[Thursday, September 6, 2007 at 1:00 PM EDT Sapna Satagopan, Associate Analyst, Jupiter Research and Robert Bergquist, President, Widemile Webcast Details As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That&#8217;s why it&#8217;s important to track and analyze every aspect of your marketing campaign &#8211; [...]]]></description>
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