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Web Analytics

Paid Search Testing & Experimentation 2008: Optimizing for Superior Results

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: July 10, 2008 Duration: 56 minutes Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search [...]

Monday, April 14th, 2008

Web Analytics and Beyond: Bridging the Online-Offline Gap

Web Analytics and Beyond: Bridging the Online-Offline Gap Thursday, May 15, 2008 – 1:00 PM EDT (10:00 AM PDT)

Speakers: Christine Churchill, President, KeyRelevanceKeith Maddox, CEO, SiteAcuity

Webcast Details Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important [...]

Measuring Search Success 2007

Thursday, January 11, 2007 at 1:00 PM EST Chris Sherman, Executive Editor, Search Engine Land

Webcast Details So you think you’ve been successful with search engine marketing…but you’re not completely sure. You’ve analyzed certain web metrics, you’ve got an idea of your conversion rates, but how do you really know if your SEM efforts are working? More importantly, are [...]

Offline Conversions: The Missing Metric

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Christine Churchill, Key Relevance Event Date: July 19, 2007 Duration: 48 minutes In this webcast, search marketing expert Christine Churchill will discuss why it can be so difficult – but why it’s so important – to measure your offline conversions. More webcast [...]

Landing Page Optimization: Crank Up Your Search Results!

Thursday, September 6, 2007 at 1:00 PM EDT

Sapna Satagopan, Associate Analyst, Jupiter Research and Robert Bergquist, President, Widemile

Webcast Details As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That’s why it’s important to track and analyze every aspect of your marketing campaign – especially your site’s landing [...]