Library » SMN Webcasts – On Demand

SMN Webcasts – On Demand

How To Develop, Launch and Track a Mobile Marketing Strategy

Monday, August 30 - 1 PM EDT (10 AM PDT)

Speaker: Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

This webcast provides a mobile "state of the union" and examples of how advertisers are conquering the channel. Mobile marketing expert Kerri Smith will explore the ins and outs of mobile search & display along with providing actionable steps to help launch the type of mobile campaign that makes sense for your brands goals.

Attend this webcast and learn how to:

• Overcome challenges and leverage the opportunities of mobile search
• Optimize content for mobile
• Track and evaluate your mobile success
• Learn from the success of other top brands through mobile case studies

Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent

Thursday, August 26 - 1 PM EDT (10 AM PDT)

Speaker: Matt Van Wagner, President, Find Me Faster

Attend this webcast and learn:

• A simple, powerful, and yet surprisingly unknown use of negative keywords to tighten your campaigns
• How to use Google's new Broad Match Modifier to improve your campaign performance - immediately
• How to target searcher intent more directly with your ads and landing pages.
• How to avoid overpaying for your brand terms through bid and match-type tuning.

Demystifying "Cost Per Acquisition" and its Impact on Search Marketing Campaigns

Tuesday, August 24 - 1 PM EDT (10 AM PDT)

Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech

Attend this webcast and learn:

• How to calculate CPA using "backward math"
• What is the relationship between PPC, SEO and CPA
• When to recognize -- and how to correct -- a miscalculated CPA
• How to evaluate conversion rates

Why Display Matters to Search Marketers & How Search Marketers Can Get Involved

Thursday, August 12 – 1 PM EDT (10 AM EDT) Speaker: Jeff Green, CEO, The Trade Desk Add this event to your calendar.   Webcast Details Online advertising has matured to a point where there is a real opportunity for search marketers – by applying search expertise to display advertising. This webcast explains the relationship [...]

Demonstrating the Value of SEO Within a Large Organization: What to Measure, How to Report

In this webcast, search marketing expert Bill Hunt will discuss strategies and tactics for SEO reporting within a large organization. He’ll talk about what to measure, what to report, and how to break it down so it makes sense to everyone in the chain of command. More info below… Speaker: Bill Hunt, Back Azimuth Consulting [...]

Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. More info below… Moderator: Misty Locke, President, Range [...]

How to Market Online Where Retail Consumers are Searching

This webcast examines how search plays a role in consumer buying behavior, from the search engine to directly on retail sites — and what product marketers can learn from the most recent research. We’ll also learn how to expand online opportunities using search within key retail sites and taking advantage of product positioning. More info [...]

Getting Search Ready for Holiday Retail – Now!

This webcast will give an overview of the current state of online retail – plus insight into the 2010 holiday shopping season. Find out what to expect in November – and how you can start planning now. More info below… Speakers: Heather Dougherty, Director of Research, Hitwise Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com Webcast [...]

Integrating Web Analytics Into The Organization: Getting from “What Happened?” to “Why?”

This webcast looks at how to get beyond analytics as ‘reporting’ and create an environment where analytics help everyone answer — and act upon — the ‘why’ instead of the ‘what.’ More info below… Speaker: Evan LaPointe, Director, Search Discovery Webcast date: June 29, 2010 Please complete the form below, and you will be immediately [...]

Big-Brand SEO, Social Media, and the “Latest” from Google

This webcast will delve into how the leading brand advertisers are integrating their search and social media programs to accelerate their online brand presence. We’ll get both tactical and strategic viewpoints on how to incorporate social media and SEO, in light of the recent changes at Google. More info below… Moderator: Arnel Leyva, Director, Product [...]