Library » SMN Webcasts - On Demand

SMN Webcasts - On Demand

Landing Page Optimization: Keep Your Eye on Intent

Wednesday, January 27, 2010 – 1 PM EST – (10 AM PST) Speakers: Gord Hotchkiss, Enquiro; Andrew Hally, Unica

  Webcast Details A successful landing page – whether for paid search, an email campaign, or offline promotion – is one where the goals of visitors align with those of marketers. This webcast focuses on the importance of [...]

PPC Testing & Optimization 2010: Best Practices

Speaker: Chris Sherman, Executive Editor – Search Engine Land

Tuesday, January 19 – 1 PM EST (10 AM PST)

Webcast Details Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from [...]

Google’s New Ad Formats – What You Need to Know

Speaker: David Szetela, Owner and CEO, Clix Marketing

Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)

Webcast Details In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help [...]

SEO and Link-Building Techniques for 2010

Speaker: Rand Fishkin, CEO, SEOmoz.org

Thursday, January 14, 2010 – 1 PM EST (10 AM PST)

Webcast Details Link-building remains a major factor in helping website’s pages rank well in search engine results. Finding and generating relevant, inbound links to your website are essential to any successful search engine optimization (SEO) effort. With the explosion in social media [...]

Taking over an existing PPC Account: Best Practices

In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…

Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC [...]

Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

In this webcast, we’ll look at how to create a user experience that is customer-centric , targeted, and responsive. In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in [...]

Ask the Search Engines: War Stories from the World Tour

For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – [...]

PPC Advertising and Geo-Targeting

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI. In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out [...]

Managing Search Marketing Success at the C-level: What Your CMO Should Know

This webcast looks at what CMOs need to understand in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value.