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SMN Webcasts - On Demand

Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

Tuesday, July 27 – 1 PM EDT – (10 AM PST) Moderator: Misty Locke, President, Range Speakers: Eli Goodman, Search Evangelist | comScore, Inc. Bobby Jones, VP and Managing Director, Alloy Access

  Webcast Details The most successful digital marketing campaigns usually have one thing in common: an understanding of the target audience– how they behave, [...]

Getting Search Ready for Holiday Retail – Now!

Wednesday, July 14, 2010 – 1 PM EDT (10 AM PDT)

Speakers: Heather Dougherty, Director of Research, Hitwise Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com

  Webcast Details Ask any savvy online retailer and they’ll tell you: a successful holiday retail season starts with strategic planning in July. In order to plan, you need the best information in terms of your market, [...]

Integrating Web Analytics Into The Organization: Getting from “What Happened?” to “Why?”

This webcast looks at how to get beyond analytics as ‘reporting’ and create an environment where analytics help everyone answer — and act upon — the ‘why’ instead of the ‘what.’ More info below… Speaker: Evan LaPointe, Director, Search Discovery Webcast date: June 29, 2010 Please complete the form below, and you will be immediately redirected [...]

Big-Brand SEO, Social Media, and the “Latest” from Google

This webcast will delve into how the leading brand advertisers are integrating their search and social media programs to accelerate their online brand presence. We’ll get both tactical and strategic viewpoints on how to incorporate social media and SEO, in light of the recent changes at Google. More info below… Moderator: Arnel Leyva, Director, Product Marketing, [...]

SEO and Website Hosting: What You Should Know

In this webcast, we’ll explore what every serious SEO should know about hosting — from what to expect from your hosting services, to understanding which databases to use, to diagnosing hosting issues and their impact on SEO. More info below… Speaker: Vanessa Fox, Contributing Editor, SearchEngineLand Webcast date: June 22, 2010 Please complete the form below, and [...]

Where Social Meets Email: Build an Integrated Content Ladder in 5 Steps

In this webcast, social media strategist and coach Jay Baer will show you how to build yourself an integrated content ecosystem, in 5 easy steps. More info below… Speaker: Jay Baer, Convince & Convert Webcast date: June 1, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note [...]

SEO in Large Organizations – Managing Expectations, Defining Success

Thursday, June 17, 2010 – 1 PM EDT (10 AM PDT) Speaker: Bruce Clay, President, Bruce Clay, Inc.

  Webcast Details Search Engine Optimization (SEO) has become an integral part of any online marketing strategy, large or small. This webcast focuses on SEO in large organizations, addressing the issues that come with managing SEO across multiple sites and [...]

Content Marketing and Link Building: Publishing is the New Marketing

Today’s customer doesn’t want to hear about how great your product is — they want answers and cures for their pain points. They want a compelling story. Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to [...]

Search Results, SEO and the New World Order: Blended Search 2010

Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has changed the landscape and the techniques required to achieve top rankings for search marketers. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you [...]

Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign

Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique. More info below… Speaker: Matt Van Wagner, Find Me Faster Webcast date: [...]