Library » Webcasts with Chris Sherman

Webcasts with Chris Sherman

Wednesday, April 28th, 2010

May webcasts at Search Marketing Now –

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]

When to Outsource Your Search Engine Marketing: Making The Decision

If you’re considering outsourcing some or all of your search marketing, it’s important to carefully weigh the pros and cons of keeping your efforts in-house vs. working with outside service providers. On one hand, specialized search marketing agencies must keep up with the latest changes and trends and have the specialized knowledge needed to create [...]

How Large Offline Marketers Drive Superior Search Marketing Results

In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a [...]

Paid Search Testing & Experimentation: Optimizing for Superior Results

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields [...]

Ask iProspect: Strategies & Tactics for World-Class SEO

In this first-of-its-kind event, senior management from iProspect, the Original Search Engine Marketing Firm, open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to search engine optimization. The entire webcast will be devoted to answering questions that registrants submit in advance, and [...]

Big Brand Search Engine Optimization: Managing Large Campaigns

In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: April 15, 2009 Duration: 50 minutes Please complete the form below, and you will be immediately redirected to [...]

Blended Search 2009: Strategies for Large SEO Campaigns

This webcast looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 21, 2009 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]

Paid Search for Big Sites, Big Brands

Search expert Chris Sherman looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 13, 2009 Duration: 51 minutes Please complete the form below, and you will be immediately redirected to the [...]

Tackling Large Paid Search Campaigns: Automated Solutions

In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: November 13, 2008 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]