Library » Webcasts with Chris Sherman
Webcasts with Chris Sherman
Tackling Large Paid Search Campaigns: Automated Solutions
In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: November 13, 2008 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]How Large Offline Marketers Drive Superior Search Marketing Results
How Large Offline Marketers Drive Superior Search Marketing Results Tuesday, September 9, 2008 – 1 PM EDT (10:00 AM PDT) Chris Sherman, Search Engine LandThe Social Graph: The Key to Search Marketing’s Future?
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: August 14, 2008 Duration: 55 minutes Search expert Chris Sherman looks at how to understand and leverage the “social graph” of influentials and power users for maximum impact. More [...]Paid Search Testing & Experimentation
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. On Thursday, July 10 at 1 PM EDT, [...]Paid Search Testing & Experimentation 2008: Optimizing for Superior Results
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: July 10, 2008 Duration: 56 minutes Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully [...]Big Brand Search Engine Optimization: Managing Large Campaigns
Big Brand Search Engine Optimization: Managing Large Campaigns Thursday, May 22, 2008 – 1:00 PM EDT (10:00 AM PDT) Speaker: Chris Sherman, Executive Editor, Search Engine Land Webcast Details In theory, search engine optimization is a process that’s the same whether you’re optimizing a site with ten pages or ten thousand. But in practice, [...]Managing Big, Complicated PPC Campaigns
Managing Big, Complicated PPC Campaigns Tuesday, May 13, 2008 – 1:00 PM EDT (10:00AM PDT) Speaker: David Szetela, Clix Marketing Webcast Details What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Paid search remains a critical part [...]Blended Search One Year Later: Strategies for Large SEO Campaigns
Blended Search One Year Later: Strategies for Large SEO Campaigns Tuesday, April 29, 2008 – 1:00 PM EDT (10:00 AM PDT) Speaker: Chris Sherman, Executive Editor, Search Engine Land Webcast Details Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with [...]Multi-National Search Marketing: Effective Strategies for Global Marketers
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: February 12, 2008 Duration: 56 minutes Find out how you can maximize the effectiveness of your global search marketing efforts. More webcast info below… Please note all fields are [...]Measuring Search Success 2007
Thursday, January 11, 2007 at 1:00 PM EST Chris Sherman, Executive Editor, Search Engine Land Webcast Details So you think you’ve been successful with search engine marketing…but you’re not completely sure. You’ve analyzed certain web metrics, you’ve got an idea of your conversion rates, but how do you really know if your SEM efforts are [...]
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