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SMN Webcasts - On Demand

PPC & the Long Tail: How Important is it, Anyway?

Speaker: George Michie, CEO, Rimm-Kaufman Group

Thursday, February 18, 2010 – 1 PM EST (10AM PST)

Webcast Details How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for [...]

Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Thursday, February 25th – 1 PM EST – (10 AM PST) Speakers: David Rodnitzky, PPC Associates

  Webcast Details Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into [...]

Need-to-Know SEO: Key insights from the recession and tools we uncovered to succeed in 2010

Thursday, February 11, 2010 – 1 PM EST – (10 AM PST) Moderator: Chris Sherman, Speakers: Kerry Dean, Senior SEO Account Manager, Range Online MediaKerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

  Webcast Details In this webcast, leading search engine optimization (SEO) expert Kerry Dean, from Range Online Media, will discuss the SEO ups and [...]

PPC Content Networks and Placement Campaigns: How to Optimize for Success

Tuesday, February 9, 2010 – 1 PM EST – (10 AM PST) Speakers: Brad Geddes, bgTheory

  Webcast Details An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand [...]

Landing Page Optimization: Keep Your Eye on Intent

Wednesday, January 27, 2010 – 1 PM EST – (10 AM PST) Speakers: Gord Hotchkiss, Enquiro; Andrew Hally, Unica

  Webcast Details A successful landing page – whether for paid search, an email campaign, or offline promotion – is one where the goals of visitors align with those of marketers. This webcast focuses on the importance of [...]

PPC Testing & Optimization 2010: Best Practices

Speaker: Chris Sherman, Executive Editor – Search Engine Land

Tuesday, January 19 – 1 PM EST (10 AM PST)

Webcast Details Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from [...]

Google’s New Ad Formats – What You Need to Know

Speaker: David Szetela, Owner and CEO, Clix Marketing

Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)

Webcast Details In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help [...]

SEO and Link-Building Techniques for 2010

Speaker: Rand Fishkin, CEO, SEOmoz.org

Thursday, January 14, 2010 – 1 PM EST (10 AM PST)

Webcast Details Link-building remains a major factor in helping website’s pages rank well in search engine results. Finding and generating relevant, inbound links to your website are essential to any successful search engine optimization (SEO) effort. With the explosion in social media [...]

Taking over an existing PPC Account: Best Practices

In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…

Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC [...]