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White Papers & E-Books

E-Book: PPC Pricing Models

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can provide [...]

Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Despite marketers best efforts to centralize their marketing organizations, silos emerge and exist for good reason. To achieve success, marketers must integrate relevant customer data and insights to drive a coordinated marketing strategy across all channels. “For better or worse, organizational silos are here and they aren’t going away. The good news is that marketing organizations [...]

National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity

E-Book The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources or [...]

Local Search Marketing: Targeting Consumers In A Diverse Media Landscape

September 2009 Consumers today are scattered across a wide variety of media channels and are more selective of how they get receive advertising, creating challenges for marketers to reach target audiences and receive positive returns on investment. Inundated by media and business choices, consumers search for local company information when specific needs arise or they’re ready [...]

E-Book: Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results

This E-book looks at the elements that go into good PPC reporting. It is divided into three parts: Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness Part II offers some tips for improving your Excel skills Part III provides a case study of the [...]

ROI-Based Campaign Management: Optimization Beyond Bidding

To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit. Download this Whitepaper to learn how to drive [...]

Battle Plan: Multilateral Online Marketing (MOM)

Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found? The Multilateral Online Marketing Handbook: How to Lower Costs & More! Multilateral online marketing is emerging as one of the only ways companies can [...]

Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model

Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model Prepared by Borrell Associates for Clickable This new research report explores the challenges and opportunities in the local search advertising industry. It includes:

An overview of the search-advertising marketplace, which rose to $11.5 billion last year and is slated for continued growth as [...]