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White Papers & E-Books
How to Use Google+ for Business
This new guide helps make sense of Google+, the new social network from Google. It includes step-by-step instructions for how to set up and optimize your Google+ business page; best practices to generate more buzz around your company, and the different aspects of Google+ that will impact your search engine optimization and blogging efforts.
The Definitive Guide to Integrating Social Media and Email Marketing
Social media's rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore.
Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions.
For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement.
Social Media and the Future of the Agency
This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital marketers need to acquire skills to stay competitive.
Quality Score Toolkit: Could Your AdWords Performance Use a Boost?
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master.
The Quality Score Toolkit from WordStream gives you the resources you need to improve your Quality Scores.
Facebook and Paid Search
With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.
Market Trends: Forrester Market Overview: Managed File Transfer Solutions
Application development and delivery professionals must keep abreast of developments in MFT solutions to provide the most-effective means for supporting information exchanges with external partners and customers.
The Trada Paid Search Primer
This 52-page e-book from Trada covers everything you'll need to know to get started in paid search -- from 7 Habits of Highly Successful Search Marketer to ad networks (Google and beyond), Quality Score, Ad Groups, Landing Pages, and much more.
Keep this handy guide on your desktop -- you'll be referring to it often.
10 Tips for Setting Your 2012 PPC Budget
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but it doesn’t have to be difficult.
In this guide, you’ll learn ten best practices to help you get the most from your PPC budgets in 2012.
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
This EBook discusses many of the key challenges that face large, retail PPC marketers and presents best practices at both the tactical and organizational levels.
