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White Papers & E-Books

ROI-Based Campaign Management: Optimization Beyond Bidding

To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit. Download this Whitepaper to learn how to [...]

Battle Plan: Multilateral Online Marketing (MOM)

Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found? The Multilateral Online Marketing Handbook: How to Lower Costs & More! Multilateral online marketing is emerging as one of the only ways [...]

Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model

Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model Prepared by Borrell Associates for Clickable This new research report explores the challenges and opportunities in the local search advertising industry. It includes: An overview of the search-advertising marketplace, which rose to $11.5 billion last year and is slated for continued [...]