Local Business Listings: Straight Talk With the Data Providers

Years ago, if a consumer wanted information on a local business they would just crack open their trusted Yellow Pages. Today, these listings are primarily found online…and they are everywhere. Depending on what source you reference — whether it’s a local search engine, citysearch pages or Internet Yellow Pages — your experience as a consumer can be very different, because sometimes listing data can be incomplete or worse yet – inaccurate. So where does this data come from? How can you ensure that your online listings are complete and accurate? Attend this webcast and find out the answer to these questions + much more. More details here…

Speakers:

Pankaj Mathur – InfoUSA
Gib Olander – Localeze
Jonathan Cohn — Acxiom
Moderator: Gregg Stewart, SVP Interactive, TMP Directional Marketing

Webcast date: Wednesday, August 19, 2009

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First Name:	Last Name:
Job Title:	Company Name:
Email:	Phone:
Street Address:	City:
State:	Zip Code:
Country:	Company annual revenue: – Please Select –Greater than $500 Million $24 Million – $500 Million Less than $24 Million

How are you currently managing / optimizing your online local business listings? – Please Select –In house but it could be better In house and it’s working wellOutsource but it could be betterOutsource to an agency and it’s working wellWe are a SEM agencyNot sure or not currently managing / optimizing our online business listings

Is local search part of your existing search marketing strategy? – Please Select –option value=”Yes”>YesNoNot sureWe are a SEM agency

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Webcast Details

On our previous Search Marketing Now webcast “Local Listings Gone Wild!!,” Kelsey analyst Mike Boland discussed how the search engines get local search data, and the role that business listings play in local search advertising.

With more than 90% of local search traffic and car navigation data coming from three primary data base providers, it’s critical that marketers keep this information current and accurate at all times. An incorrect phone number can spell disaster for a local search advertising campaign.

Since each database provider has its own process for gathering and maintaining data, we’ve invited representatives from the three leading database providers (Localeze, InfoUSA, and Acxiom) to shed light on just how they acquire, maintain, and update local business listings online.

They’ll each cover:

How their primary databases work

How to enter, update and maintain your local listings in the databases

What kind of content to include

Current trends in local listings content and distribution

Following the presentations, Gregg Stewart, Senior Vice President, Interactive of TMP Directional Marketing, will moderate an extended Q+A session. We’ll ask questions that we didn’t get to on our previous webcast, plus audience questions. Questions may be submitted in advance at registration.

Who should attend this webcast: Any businesses — from national chains with local presence, to mom-and-pop retailers — who want to understand more about local search marketing and the role that local listings play in a successful online marketing campaign.

Check out more webcasts, white papers, e-books, news and more filed under Link Building, Local & Mobile Search, Local Search and Online Advertising, SMN Webcasts - On Demand, Small Business Search Marketing.