Local Online Advertising: Strategies and Tactics Every Company Should Know

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Speaker: Greg Sterling, Sterling Market Intelligence and Search Engine Land and Ed O’Keefe, Marchex
Event Date: October 1, 2008
Duration: 46 minutes

In this webcast, analyst Greg Sterling will present the results of new research, as well as case studies that demonstrate just how advertisers can capitalize on the potential of local online advertising. Ed O’Keefe, VP of Performance Marketplaces at Marchex will reveal data-driven tactics that are essential to the success of your local online advertising strategy.More webcast info below…

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With forecasts predicting local online advertising to grow nearly 48% to $12.6 billion in 2008, there is no question that it presents a huge market opportunity. But how do you reach customers locally for all of your business locations and measure the success of your advertising? How do you determine which local advertising solutions are best suited for your company? How are successful marketers taking advantage of local online advertising?

In this webcast, analyst Greg Sterling will present the results of new research, as well as case studies that demonstrate just how advertisers can capitalize on the potential of local online advertising. Ed O’Keefe, VP of Performance Marketplaces at Marchex will reveal data-driven tactics that are essential to the success of your local online advertising strategy.

In this webcast you’ll learn:

• How top companies are leveraging online advertising to increase sales in local markets
• The technology and services needed to drive online and mobileleads to your local businesses and track the results
• How to effectively measure the ROI of your local online advertising campaigns

Greg Sterling, local and mobile search correspondent for Search Engine Land, has been tracking and covering local and mobile search for more than 6 years. He is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.

Ed O’Keefe is Vice President of Performance Marketplaces at Marchex.

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