Local Search Marketing: Targeting Consumers In A Diverse Media Landscape
September 2009
Consumers today are scattered across a wide variety of media channels and are more selective of how they get receive advertising, creating challenges for marketers to reach target audiences and receive positive returns on investment. Inundated by media and business choices, consumers search for local company information when specific needs arise or they’re ready to make purchase decisions.
How are consumers searching for local business information? This TMP Directional Marketing annual local search study for 2009 in conjunction with comScore looks at recent media usage trends across print, online and mobile platforms. The objective of our extensive study is to monitor the shifts in consumer behavior and media selection within the framework of local search.
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Sponsored by TMPDM/15Miles
15miles is a full-service interactive division of TMP Directional Marketing (TMPDM), the largest local search marketing agency that provides digital solutions for clients with a focus on local search marketing. The division develops digital marketing programs that help businesses connect with their target consumers online, resulting in more highly qualified leads and online sales. To learn more about 15miles, please visit www.15miles.com.
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