Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

In this webcast, we’ll look at how to create a user experience that is customer-centric, targeted, and responsive.

In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today’s online world. She’ll provide examples of how two companies — one B2B and the other in ecommerce — were able to successfully segment their online users to deliver more highly relevant messaging. More info below…

Speakers:

• Shari Thurow, President, Omni Marketing Interactive
• Andrew Hally, Vice President, On-demand Product Marketing, Unica Corporation

Webcast date: November 17, 2009

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Webcast Details

In Part II, Andrew Hally of Unica Corporation will introduce a new online marketing solution that unifies web analytics, email marketing and web site personalization in one application. Learn how you can create custom landing pages, personalized emails, or new web content with this new solution.

You’ll learn:

• different types of user goals on websites
• tactical ways to segment users on your website
• how to optimize and organize content in response to customer behavior
• how to translate analytics into personalized messages

Who should attend: Online marketers and advertisers who are looking for tools and methods to target web visitors with a more relevant personalized message – and ultimately boost conversion rates.

Shari Thurow is the founder and SEO Director of Omni Marketing Interactive. She is the author of the book Search Engine Visibility and When Search Meets Web Usability. She has been working in online marketing since 1995 and is a frequent, popular speaker at industry conferences.

Andrew Hally is the head of Product Marketing for Unica Corporation’s on-demand software suite. His team is responsible for understanding the evolution of interactive marketing and the needs of interactive marketing teams; defining and delivering appropriate, differentiated solutions; and bringing them to market. He has spoken at dozens of marketing venues, written numerous articles and blog postings on the subject of marketing, and instructed classes on marketing analytics.

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