Managing Large Paid Search Marketing Campaigns
Tuesday, September 25, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Paid search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts – allowing you to rank well in search engine results with comparatively less work.
But what happens when your paid search advertising campaign grows to hundreds, thousands or even millions of listings? Managing the bidding process manually becomes a nightmare – perhaps even impossible.
Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can actually improve your campaign’s performance and ROI.
In this webcast, Chris Sherman will describe the kinds of bid management tools available and how they can be used effectively.
You’ll learn:
- How to monitor for and close costly bid “gaps” created by competitors
- How to use tools to rapidly adjust bids in response to events or time changes
- How tools can be used to fine-tune ROI and other metrics
Sponsored by iProspect
iProspect ® is the Original ® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, online reputation management, and search-leveraged pubic relations.
Check out more webcasts, white papers, e-books, news and more filed under In-House Search Marketing, Paid Search, PPC Campaign Management, Search Marketing Resources, SMN Webcasts - On Demand, Webcasts with Chris Sherman.
