Managing SEO for Big Sites, Big Brands
Thursday, August 2, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
How do you effectively manage search engine optimization (SEO) for a website when it reaches across an entire organizational structure and consists of hundreds – thousands – maybe millions of pages? How do you convince all the players, gain support for your budget, and work with the complexity inherent in your site?
In theory, SEO is a process that’s the same whether your website has ten pages or ten thousand. But in practice, SEO at large companies has its unique problems and solutions for marketers.
In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
He’ll discuss:
- Challenges and opportunities for SEO in large organizations
- Promises and pitfalls of dynamic pages on large websites
- When to centralize SEO activities
- What can – and can’t – be outsourced
Sponsored by iProspect
iProspect ® is the Original ® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, online reputation management, and search-leveraged pubic relations.
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