Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics

In this webcast, PPC expert David Szetela will cover ways you can improve your workflow, save time and increase productivity – ultimately improving your ROI. He’ll share some proven techniques that will save time and improve efficiency for even the most complicated PPC advertising campaign. More webcast details below…

Speaker: David Szetela, Clix Marketing
Event Date: March 10, 2009
Duration: 38 minutes

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More Webcast Details

Managing a large PPC advertising campaign can be extremely complex and time-consuming for even the most seasoned search marketer. There are a range of factors to consider, spreadsheets to maintain, business goals across multiple publishers. The workload can often seem overwhelming.

In this webcast, PPC expert David Szetela will cover ways you can improve your workflow, save time and increase productivity – ultimately improving your ROI. He’ll share some proven techniques that will save time and improve efficiency for even the most complicated PPC advertising campaign.

For example, you’ll learn how to:

• Manipulate keywords using Excel and Word
• Save time using tools like AdWords editor
• Recognize when it’s time to bring in additional help
• Improve your overall efficiency and workflow

David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients. He is the Principal PPC Editor of the paper and online publication SEMJ.org; he also hosts the weekly radio show, PPC Rockstars.

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