Maximizing Conversions: The Power of Call Tracking and Analytics

In this webcast, we’ll look at the power of call-tracking, — the ability to measure and track inbound calls coming from both online and offline marketing campaigns. Whether it starts with a direct mail postcard or email, print ad or a targeted keyword in your PPC advertising campaign, call tracking gives clear measurability to the often difficult to measure call focused advertising.

Speakers:

• Neal Polachek, CEO The Kelsey Group;
• Leigh McMillan, SVP and GM Marchex Voicestar

Webcast date: October 22, 2009

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Webcast Details

Advancements in online advertising have given greater transparency to advertisers for a clearer return on their marketing spend. But what happens when the desired action from an advertisement is a phone call rather than a click or an impression? How can that response be tracked and used to measure the success of the advertising campaign?

Impressions really don’t tell you anything. And a peek at your click-through activity doesn’t show the full picture, especially in regards to your offline sales conversions. To get the full picture you need to turn to your telephone.

Call analytics is one of the most underutilized tools that can actually help provide a far better return on your marketing investment, especially for local and service-based businesses. The success rate of telephone business outpaces all other interactions, and by so much that businesses might be missing a valuable opportunity by not capitalizing on its potential.

Neal Polachek, CEO of The Kelsey Group, will give an introduction to call tracking — how it works, what you need to know in order to successfully set up a campaign, and what are best practices for call tracking among today’s marketers.

Leigh McMillan, SVP and GM of Marchex Voicestar will follow with some real-life case studies of marketers who have successfully implemented call tracking to boost their overall sales and marketing ROI.

In this webcast you’ll learn:

• How call tracking works?
• How to set up a call tracking campaign
• Latest trends in online-offline tracking
• Best practices from real case studies

Find out how to successfully integrate call tracking into your business to get most from your advertising as well as advertisers spend.

Check out more webcasts, white papers, e-books, news and more filed under Call Tracking, SMN Webcasts - On Demand, Web Analytics.