Measuring an Ad’s Value: A Forum Discussion

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Speaker: Adam Goldberg, Clear Saleing
Event Date: October 28, 2008
Duration: 65 minutes

This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies for online advertisers. More webcast info below…

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Country:	Company annual revenue: – Please Select –Greater than $500 Million $24 Million – $500 Million Less than $24 Million

Do you have a tracking technology that tracks all the ads used to get a conversion, or are you only able to see the last ad that was clicked? – Please Select –We have a tracking technology but it could be betterYes, we have a tracking technology that works wellWe don’t have a tracking technologyI’m not sure

Are you currently performing attribution management today? – Please Select –Yes but we could do betterYes, and it’s working wellNoNot sure/Don’t know

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More Webcast Details

While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad – or group of ads – ultimately led to the final conversion?

This webcast will bring together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.

In this webcast we’ll discuss

• Various ad attribution classifications (e.g. Introducers/Influencers/Closers)
• Common issues and scenarios surrounding attribution
• Best allocation methods for different advertising scenarios

Join us for an exciting new format in SMN webcasts as we host our first “town meeting” style webcast. We’ll include multiple polling questions – with results – to determine how today’s leading online advertisers are valuing their ads.

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