Mobile Search: The Agency Opportunity
Tuesday, January 31, 2012 – 1PM EST (10AM PST)
Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!
Webcast Details
Search marketing is growing up. Mobile has become one of the largest areas of growth in search. As a search professional you already know there are already hundreds of millions of mobile searches conducted every week.
Do you know – Who’s searching for you on mobile devices? When are they Searching? How are they searching? How can you capitalize on those mobile searches? And as an agency – what opportunity do you have to be more successful with your mobile mix.
In this webcast, we’ll touch on the mobile search landscape, then delve into the top tactics to use for maximizing the results of your mobile search campaigns. Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, from Yahoo! and Patrick Peters, Account Executive, Mobile Sales, Yahoo!, will give you the winning formula for mobile search.
Join us for this webcast and you will learn:
- The landscape of mobile search
- Critical tactics to use for your mobile search campaigns
- What to include in your campaigns
- What you will need to optimize in your campaigns
- Mobile search solutions agencies can leverage for their clients
Sponsored by Acquisio
This webcast is sponsored by Acquisio. The Acquisio Performance Media Platform helps marketers buy, track, manage, optimize, and report on cross-channel media including search, display, and Facebook. With $500MM+ in ad spend managed, Acquisio is the multi-channel advertising solution preferred by agencies demanding an integrated way to manage all advertising tasks, including purchasing and conversion tracking. For more information, visit www.acquisio.com.
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