Multi-National Search Marketing: Effective Strategies for Global Marketers

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Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: February 12, 2008
Duration: 56 minutes

Find out how you can maximize the effectiveness of your global search marketing efforts. More webcast info below…

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More Webcast Details

The worldwide reach of search engines offers bountiful opportunities for search marketers to run global search campaigns. But running a successful multi-national search campaign involves more than just translating your web site or enabling ecommerce platforms that can handle multiple currencies.

Some of the issues search marketers should consider before moving on to the international stage include:

• Which search engines are the leaders in country-specific or regional markets
• How searcher behavior varies from country to country
• How search engines handle duplicate content in different countries
• How to optimize translated content so that it is localized and search friendly
• How to engage in a localized link building campaign
• How to best represent global brands in multiple countries
• Whether a paid search or natural search campaign is likely to be more effective in a given market

In this webcast, Chris Sherman explores how search marketers can be successful in the global arena. Attend this webcast and find out how you can maximize the effectiveness of your global search marketing efforts.

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