Need a Competitive Search Marketing Game Plan? Think Sports.

Think of sports when you think strategic competitive intelligence for search marketing: devise a game plan that will exploit the competition’s weakness and neutralize its strengths.

That was just some of the advice from Chris Sherman in last week’s webcast, Strategic Competitive Intelligence for Search Marketers, sponsored by Hitwise. Sherman discussed ways to understand your competition using keyword research, link analysis, traffic analysis, and other tactics.

Bill Tancer, General Manager for Global Research at Hitwise, presented the audience with case studies from the drugstore business, providing competitive data and demographics that can be used to better understand exactly what the competition is up to. Tancer demonstrated a variety of reporting capabilities and analytics tools for search marketers.

If you missed this live webcast, no worries — you can still view it on-demand at our website, www.searchmarketingnow.com. Look for the “on demand” tab in the upper right corner.

And, don’t miss our next webcast, coming up this Thursday:

Offline Conversions: The Missing Metric Thursday, July 19, 2007 – 1:00 PM Eastern Daylight Time Register here or get more information at our website.

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