Need-to-Know SEO: Key insights from the recession and tools we uncovered to succeed in 2010

In this webcast, leading search engine optimization (SEO) expert Kerry Dean, from Range Online Media, will discuss the SEO ups and downs from 2009 and provide some research based forecasts on what the future might hold — and what you need to know going forward. He’ll dive into Google’s recent changes and what you need to take into account, while providing tips on how to adapt. Kerri Smith, Range Online Media Mobile Strategist and Senior Account Manager, will help you understand mobile SEO and the importance of incorporating it into your marketing mix. Addressing changes in the economic climate, technology, search and search engines, this webcast will help you move forward with a successful SEO strategy for 2010. More info below…

Moderator: Chris Sherman

Speakers: Kerry Dean, Senior SEO Account Manager, Range Online Media
Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

Webcast date: February 11, 2010

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Webcast Details

Chris Sherman, Executive Editor at Search Engine Land, will moderate the webcast, which will cover:

• How other channels can be used as additional “levers” in your testing
• The impact of Google’s Caffeine update on SEO
• How the inclusion of real-time search results affects rankings
• Optimizing for Bing: Crucial differences
• How to optimize for Google Maps, Social and your own reputation
• Mobile and SEO – how to adapt

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Kerry Dean is an integral part of the Range Online Media SEO team, where he specializes in reporting and analytics as well as helping clients achieve their unique and varied goals. He provides SEO and feeds leadership to multiple high-profile Range clients including The Sharper Image, Neiman Marcus, Nike, Bergdorf Goodman and The Sundance Channel.

Kerri Smith joined the Range Online Media team in 2008, after a rewarding career managing mobile marketing campaigns for Mango Mobile, working in the television production business with The Daily Buzz and heading up local marketing programs for IBM. She graduated Cum Laude from the University of Central Florida prior to beginning her marketing and entertainment-focused career. At Range, Kerri leads innovative campaigns, utilizing her experience in forward-thinking integrated media and search campaigns to help the marketers succeed in an ever-changing marketing landscape.

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