Negative Keywords and their positive impact on SEM

Most savvy online marketers pay close attention to doing their keyword research and building a strong keyword list. But how many pay attention to the power of negative keywords — those terms for which you don’t want your ads to appear in search engine results?

On October 13 Ken Jurina, a recognized expert on negative keywords, will give SMN viewers a complete look at negative keywords — what they are, why they’re so important, and how to use them in your search marketing campaign.

The webcast starts at 1 PM and it’s free. Registration is open.

Ken will show how to use negative keywords to filter out useless clicks and impressions, ultimately increasing the effectiveness and ROI of your paid search campaign.

He’ll also provide case studies demonstrating companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy.

Find out how negative keywords can positively affect your Quality Score, your ROI and your overall PPC advertising success. PPC Negative Keywords: Maximizing the Positive Effect October 13 – 1 PM EDT

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