2007 June

Monday, June 25th, 2007

Search Marketing Expo – SMX Local/Mobile – Announces Keynote and Opens Registration with a $400 Early Bird Savings

Search Marketing Expo, our sister company, has just opened registration for the SMX Local & Mobile conference in Denver, October 1&2, 2007. SMX Local & Mobile is being co-chaired by Greg Sterling and Chris Sherman — two of our own favorite speakers on Search Marketing Now webcasts.

(Did you miss our recent webcast on Local Search with Greg Sterling? No worries, you can still view it on-demand at the Search Marketing Now website.)

SMX Local & Mobile also announced that Peter Horan, CEO of IAC Media & Advertising, will deliver the keynote speech at the conference, which will be held at the Hyatt Regency Tech Center in Denver.

Horan is responsible for the strategic growth of the IAC’s Media & Advertising sector, which is comprised of local search leader Citysearch, IAC Search & Media businesses Ask.com, IAC Advertising Solutions and IAC Consumer Applications & Portals, and Evite.

Registration is open and seats are limited. A special introductory rate of $995 is now available at a $400 savings off the on-site rate. Thereafter, the price will increase to the full conference rate of $1,395 in stages.

SMX Local & Mobile is a two-day conference with two session tracks each day. Sessions include:

Community-Driven Local Search
Managing a Local/Mobile SEM Campaign
Pay-Per Call Ads: Living up to the Promise
SEO Best Practices for Mobile Search

….and more

A complete agenda is available on the Search Marketing Expo website.

Companies wishing to participate in Search Marketing Expo - SMX Local & Mobile as exhibitors and sponsors should email Sean Moriarty or call (203) 536-4004.

Tuesday, June 19th, 2007

Do you know what your competitors are doing in search?

Wouldn’t you love to take a look behind the scenes at your competitors’ search marketing campaigns? To know where their traffic comes from, how much they’re spending on campaigns, and what kinds of strategies they’re using to attract customers and conversions via search marketing?

There are a number of tactics and tools that make sleuthing on your competitors a snap, offering up treasure troves of actionable information that search marketers can use to outmaneuver rival sites.

What are they? Come to our webcast Thursday, July 12 at 1PM and find out!

Strategic Competitive Intelligence For Search Marketers
Speakers:
Chris Sherman, Search Engine Land
LeeAnn Prescott, Research Director, Hitwise
Thursday, July 12, 2007 - 1:00 PM EDT (10:00 AM PDT)

Monday, June 18th, 2007

12 Truths Every CMO Must Know About Search Marketing

Just how much does a CMO need to know about search marketing? Depends on how successful you’d like your marketing efforts to be.

Search marketing no longer belongs only in the realm of techies or junior staff members. It’s a crucial part of any marketing plan — and as such, every CMO needs to understand the basics.

Join us on June 28 when Chris Sherman, Executive Editor of Search Engine Land, shares “The Dozen Truths Every CMO Must Know About Search Marketing.”

This live webcast will cover a range of topics that just might surprise you.

For example:

• Can you name three situations where a #1 ranking will cause serious damage to your search marketing campaign?
• Did you know that conventional wisdom is dead wrong about a hot new fad in search marketing?
• Do you truly understand the fundamentals of search marketing, and it affects your other marketing channels?

Find out what the most successful CMOs know — that search marketing has become a crucial element to the overall success of any organization’s overall marketing plan.

Friday, June 15th, 2007

Local Search Webcast follow-up

We had a fantastic webcast about Local Search yesterday, with Greg Sterling giving a great presentation. If you missed it, you can catch it on demand at our website.

There were lots of great questions and we got to as many as we could. For those who were asking about local search databases, check out to Greg’s article “Local Data: Not Sexy, Just Critical,” in the Search Engine Land column, “Locals Only.” It should give you the answers!

By the way, you can subscribe to the “Locals Only” column - by email or by feed — as you can to all the columns on Search Engine Land. Great way to keep informed on your specialty in search.

And, of course, SMN webcasts are a great way to stay informed too — our next one is:

The Dozen Truths Every CMO Must Know About Search Marketing
Speaker: Chris Sherman
Thursday, June 28 - 1:00 PM EDT

Registration’s open — please join us!

Wednesday, June 13th, 2007

Let’s Go Local!

We’re back — after a great time at Search Marketing Expo - SMX Advanced. If you were unable to make it out to Seattle, check our our SMX News blog for a re-cap, plus coverage of individual sessions, photos, and more. It was an amazing show!
But now we turn our attention back to webcasts — and the next one is coming up. Thursday, June 14, at Greg Sterling will be the speaker for “Local Search Advertising: The Challenges and Opportunities.” Please join us at 1:00 PM Eastern time — there’s still time to register!

Greg Sterling is the local/mobile correspondent for Search Engine Land, where he contributes to our Locals Only column. He’s been following local advertising for more than 6 years, and is the founding principal of Sterling Market Intelligence.

Greg is also - with Chris Sherman - programming Search Marketing Expo - SMX Local/Mobile, coming to Denver October 1 & 2. Registration has just opened, so if you’re interested, click here for details.

Space is limited for SMX Local Mobile, so don’t wait! (Remember, we did sell out at SMX Advanced — it’s not just a marketing ploy.)