Saturday, July 28th, 2007
Managing Search Engine Optimization (SEO) for Big Websites
In theory, Search Engine Optimization (SEO) is the same process whether your site has ten pages or ten thousand…or is it?
In practice, SEO at large companies has its unique problems and solutions for marketers.
So how do you effectively manage SEO for a website that reaches across an entire organizational structure and consists of hundreds - thousands - maybe millions of pages? How do you convince all the players, gain support for your budget, and work with the complexity inherent in your site?
Join us Thursday, August 2, at 1:00 PM Eastern Daylight Time, for a free webcast - “Managing SEO for Big Sites, Big Brands,” as Chris Sherman looks at how marketers in large organization can implement SEO effectively across even the most complex websites.
He’ll discuss:
* Challenges and opportunities for SEO in large organizations
* Promises and pitfalls of dynamic pages on large websites
* When to centralize SEO activities
* What can - and can’t - be outsourced
Don’t miss this free webcast - register now!
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm.
Friday, July 20th, 2007
Catch our most recent webcast “Offline Conversions” on-demand
Our most recent webcast, Offline Conversions: The Missing Metric is now on-demand at www.searchmarketingnow.com.
Christine Churchill was our main speaker, and she covered everything from the basic definition of web analytics to “graduate” level tactics for tracking conversions. Sponsored by ClickPath, the webcast included a Q+A session with Christine and Mike Christensen, product manager for ClickPath.
What, you missed it? Never fear — our Search Marketing Now webcasts are available on-demand. We’ve got a full library of recorded webcasts you’ll find them in our on-demand section at http://www.searchmarketingnow.com/ondemand.shtml
Next webcast:
Thursday, August 2, Managing SEO for Big Sites, Big Brands
1:00 PM Eastern Daylight Time
Chris Sherman will be the main speaker. Don’t forget to register!
Friday, July 20th, 2007
Search Marketing Expo - SMX Alert for July 2007
SMX Local & Mobile Comes to Denver; Early-bird Registration Expiring
Local & Mobile search promises to be the next “big opportunity” for interactive marketers. Join the SMX team and our outstanding cast of subject matter experts for SMX Local & Mobile in Denver, October 1 & 2.
SMX Local & Mobile is certain to sell out, so register today. You save $400 off the full price by acting before August 15!
For SEM agencies, mastering Local & Mobile advertising will enable you to serve existing customers better and acquire new customers. And for in-house marketers, you’ll discover ways to outflank the competition with location-specific media.
Local and mobile search experts - two of our favorite SMN webcasters - Chris Sherman and Greg Sterling chair this event.
Learn more: Agenda • Sponsor/Exhibit • Contact Us • Register • Call to register (877) 242-5242
Registration Open for SMX Social Media – NYC October 16 & 17
Customers interacting with brands — that’s marketing in the 21st century. And social media marketing (SMM) is key to fostering brand/customer conversations. Marketers attending SMX Social Media will learn to harness the power of consumer engagement with SMM.
This intimate, two-day event covers how social media sites such as Digg, del.icio.us, StumbleUpon, Reddit, Netscape and others are serving new and growing audiences that wants to discover information based on community interests, voting and sharing.
Join Search Engine Land editor-in-chief Danny Sullivan and social media expert Neil Patel of ACS for this event. Space is extremely limited. Register today!
Learn more: Agenda • Sponsor/Exhibit • Contact Us • Register • Call to register (877) 242-5242
Later in ‘07: Travel, Stockholm & London
SMX Travel@PhoCusWright combines SMX’s SEM insight and strategy with the deep expertise of the online travel guru’s at PhoCusWright. If you’re an in-house travel marketer or have clients in travel and tourism, this is the one event for you because SEM for travel is all we’ll talk about.
Join us in Orlando November 12 & 13! Info • Sponsor/Exhibit • Contact Us • Register • Call to register (860) 350-4084 ext. 500
Don’t miss our inaugural European events in:
Stockholm: 31 October 31 and 1 November
London: 15 & 16 November
SMX Advanced Rocked!
More than 1000 people registered for the show and enjoyed two intense days of fast-talking SEM give and take and the best networking ever!
See the official SMX Advanced wrap up for all the coverage and links to pictures.
Here’s a sample of what you said about the show:
Monday, July 16th, 2007
Need a Competitive Search Marketing Game Plan? Think Sports.
Think of sports when you think strategic competitive intelligence for search marketing: devise a game plan that will exploit the competition’s weakness and neutralize its strengths.
That was just some of the advice from Chris Sherman in last week’s webcast, Strategic Competitive Intelligence for Search Marketers, sponsored by Hitwise. Sherman discussed ways to understand your competition using keyword research, link analysis, traffic analysis, and other tactics.
Bill Tancer, General Manager for Global Research at Hitwise, presented the audience with case studies from the drugstore business, providing competitive data and demographics that can be used to better understand exactly what the competition is up to. Tancer demonstrated a variety of reporting capabilities and analytics tools for search marketers.
If you missed this live webcast, no worries — you can still view it on-demand at our website, www.searchmarketingnow.com. Look for the “on demand” tab in the upper right corner.
And, don’t miss our next webcast, coming up this Thursday:
Offline Conversions: The Missing Metric
Thursday, July 19, 2007 - 1:00 PM Eastern Daylight Time
Register here or get more information at our website.
Monday, July 9th, 2007
Offline Conversions: The Missing Metric - July 19 Webcast
Tracking offline conversions has always been a challenge for online marketers. How do you track conversions when your customers search online but buy offline? How do you evaluate the success of your keywords?
Studies show that nearly two-thirds of all sales that begin online are closed offline. Having the capability to track and measure customer activity as it migrates from the web to the call center is crucial for marketing success.
Join us for “Offline Conversions: The Missing Metric,” a free webcast on Thursday, July 19 at 1:00 PM Eastern Daylight Time. Search marketing expert Christine Churchill will discuss why it can be so difficult – but why it’s so important – to measure your offline conversions.
Monday, July 2nd, 2007
What Every CMO Should Know About Search Marketing — On-Demand Webcast
Last Thursday’s webcast, “The Dozen Truths Every CMO Must Know About Search Marketing” is now available on-demand at our website, www.searchmarketingnow.com.
We had a number of CMOs in the audience, and many admitted that they’ve got a way to go to really understand what search marketing entails.
Chris Sherman actually gave us 14 truths - we call it “a search marketer’s dozen.” What are some of these fundamentals?
Here are just a few:
#1. You Must Set Goals
#7. Tools Simplify Everything
#8. Beware the Brand Trap
#13. Searchers are Desperate to Find You
Want to find out more? Head over to our on-demand library of webcasts. You’ll find this, plus other interesting presentations, including “How To Find the Right Search Marketing Partner,” “Paid vs. Free Listings,” and more.
And join us live in July for these webcasts:
July 12: Strategic Competitive Intelligence for Search Marketers
Speakers: Chris Sherman and LeeAnn Prescott, Director of Research, Hitwise
Register now!
July 19: Offline Conversions: The Missing Metric
Speaker: Christine Churchill, President, Key Relevance
Register now!
Both webcasts at 1 pm Eastern Daylight Time. We look forward to seeing you!
