Wednesday, August 22nd, 2007
Online Travel Search - Webcast - August 30th - 1 PM EDT
Our next webcast, Thursday, August 30 — at 1:00 PM Eastern Daylight Time — is a bit of a tease…actually, it’s a sneak preview of what you’ll see at Search Marketing Expo, SMX Travel @ PhoCusWright, a two-day conference in Orlando, Florida, November 12 & 13.
SMX Travel@PhoCusWright is being programmed by our favorite webcaster Chris Sherman and is co-sponsored by Search Marketing Expo and PhoCusWright.
But more on the webcast…“Online Travel Search: Tapping Into Consumer Trends…”
Lorraine Sileo, VP of Research for PhoCusWright, and a top analyst in the online travel space, will discuss the latest trends online travel markets. Joining her is Bill Tancer, General Manager, Global Research for Hitwise. (You may remember Bill from our July 12 webcast on “Strategic Competitive Intelligence.“)
Bill will talk about how consumers navigate in the online travel space, how social networking trends are impacting the online travel industry, and how marketers can benefit from the latest trends.
This webcast is co-sponsored by Hitwise and SMX Travel@PhoCusWright.
Monday, August 20th, 2007
Optimize Your Landing Pages and Crank Up Your Search Results!
On September 6 — Thursday — at 1:00 PM Eastern Daylight Time, join us for the webcast “Landing Page Optimization: Crank Up Your Search Results,” featuring Sapna Satagopan, from JupiterResearch and Gregg Makuch, VP of Marketing at Widemile.
Every good marketer knows that if you really want to improve conversions, you need to constantly evaluate your landing pages. But what does that mean? What are some of the latest trends in landing page optimization, and how can you use multivariate testing to improve your landing pages?
Sapna will provide some background and an overview of the latest in landing page optimization, and Gregg will present a case study. This webcast is sponsored by Widemile.
Join us - register now!
Thursday, August 16th, 2007
SMX News - Conferences and a Travel Webcast
From our sister company, Search Marketing Expo, here’s some news about upcoming conferences in the SMX series (and one of our upcoming webcasts :-))
We heard from several people last night that the early bird registration for Search Marketing Expo - SMX Local & Mobile snuck up on them. Spotting what may be a trend, we’re extending the early bird rate until close of business on Friday. Register now for only $995! You’ll save $200.
Local and mobile search are two of the hottest topics in interactive marketing today. And SMX Local & Mobile is the only event dedicated to sharing the strategies and tactics that search marketers and their managers need to know to take advantage of the opportunity. Check out the full agenda here and the descriptions of these featured sessions:
- The Future of LoMo: When Technologies Collide
- Understanding Intent: What Local/Mobile Searchers Want
- Mobile Search: Beyond 10 Blue Links
- SEO Best Practices for Local Search
- Advertising Options for Local Search
SMX Local & Mobile keynote speaker is Peter Horan, one of the sharpest and most experienced minds in interactive media and marketing. Peter is CEO of IAC Media & Advertising, where he’s responsible for the strategic growth of the IAC’s Media & Advertising businesses including Ask.com and Citysearch — both significant players in local search.
Don’t miss the only show focusing 100% on local and mobile search - SMX Local & Mobile, October 1-2 in Denver. Register today and save $200.
SMX Social Media: Focus On Tactics
Thursday, August 16th, 2007
Managing SEO on Big Sites: It’s Like Air Traffic Control
If you missed the webcast on August 2, Managing SEO for Big Sites, Big Brands, check it out on-demand in our webcast library at Search Marketing Now. Chris Sherman gave another great presentation on how to manage search engine optimization within large organization and across multiple sites. This webcast was sponsored by iProspect.
“SEO on a large site is like moving a 747 from one city to another — you need pilots, air traffic controllers, flight attendants, ticket agents, mechanics - and without given standards processes and checklists, the plane might not fly — and might even crash,” said Sherman.
We’ve also posted the list of Analytics Resources which Christine Churchill included in her presentation on July 19th. If you missed it, well, good thing you can go back and view the webcast on-demand: “Offline Conversions: The Missing Metric,” sponsored by ClickPath. Christine’s presentation was packed with all sorts of valuable information, including this particular list of Web Analytics resources. (You’ll find it right under the webcast listing.)
Finally, we’ve got some great webcasts coming up:
Thursday, August 9th, 2007
Del.icio.us, StumbleUpon Founders Headline Search Marketing Expo - SMX Social Media
Don’t miss your chance to hear Del.icio.us founder Joshua Schachter and StumbleUpon founder Garrett Camp keynote Search Marketing Expo - SMX Social Media in New York City, October 16 & 17.SMX Social Media is your opportunity to learn social media marketing from the visionaries and trailblazers of the consumer-engagement revolution. This event will explore current opportunities and future developments, offering fundamental and advanced sessions on topics including:
- Social Media Marketing Essentials
- Linkbait - Chumming for Traffic on Social Media Sites
- Extra! Extra! The Social News Sites
- A Marketer’s Guide to Social Bookmarking & Tagging
- Effectively Leveraging Social Networking
- Evangelist - The Marketer’s Role in SMM
See the complete agenda or register today and save $200. There are only 200 tickets available for this event, so act now and be among the select few who participate.
Why You Should Not Miss SMX Social Media
Sunday, August 5th, 2007
SMX Local & Mobile Early-Bird Registration Expiring!
From our sister, site, Search Marketing Expo:
You’ve got a limited time to get the best rate for SMX Local & Mobile, Search Engine Land’s next Search Marketing Expo event. Don’t miss the only conference 100% focused on getting search marketers up to speed on this exciting opportunity.
Register by August 15 for the “early bird” rate and get a spot at this limited-capacity event. SMX Local & Mobile will be in Denver October 1 & 2. Register now and save. October 1 is only about 60 days away!
Local and mobile are the hottest areas in search. The consensus is for $8 billion in media spending in these categories by 2010. That spells fresh opportunity for search marketers. Come to this intensive and intimate event and leave prepared to take advantage of these emerging opportunities.
Search Engine Land executive editor Chris Sherman, — who is also our favorite Search Marketing Now webcaster — along with staff writer and Locals Only columnist Greg Sterling (who delivered a great webcast on Local Search, June 14) have crafted an outstanding agenda designed to cover all aspects of local and mobile search marketing. Join them and stay on top of developments at SMX Local & Mobile.
