Friday, September 28th, 2007
Updates from SMN News: Search Marketing webcasts, expos, more webcasts…
Newly posted on-demand webcast: “Managing Large Search Marketing Campaigns: Automated Bid Management Solutions” - featuring Chris Sherman. Find out when you should consider automated bid management solutions, and how to manage the process. Chris Sherman shares strategic tips and tactics, in an informative webcast sponsored by iProspect. View it now in our on-demand library at Search Marketing Now.
Search Marketing Expo comes to Denver: SMX Local & Mobile, co-hosted by Chris Sherman and Greg Sterling, kicks off on Monday, October 1 in Denver. Keynote speaker is Michael Jones, Chief Technologist at Google Earth, Google Maps, and Google Local Search. There are still some seats left for this exciting new show. If you’ve enjoyed Chris Sherman on our webcasts, you’ll love him in person! Register here.
Search Marketing Expo elsewhere: SMX Social Media takes place in NYC October 16 & 17. Programmed by Danny Sullivan and Neil Patel, this conference brings together the sharpest minds in search and internet marketing to discuss the Social Media revolution. In addition to the educational experience, we’ve got some great networking events planned. Join us!
SMX Travel@PhoCusWright, SMX Stockholm, SMX London — That’s right, three more Search Marketing Expos will happen in November. We gave you a sneak preview of SMX Travel @ PhoCusWright with our Online Travel Search webcast. Find out more about the search marketing expo series at http://searchmarketingexpo.com
Next Search Marketing Now webcast: On Thursday, October 11 at 1:00 PM EDT we’ll hear from Chris Sherman on the topic of “Leveraging All Search Marketing Channels.” We welcome 24/7 Real Media as a sponsor for this webcast — registration is still open so sign up now!
Monday, September 24th, 2007
Managing Large Paid Search Marketing Campaigns: Automated Bid Management Solutions
Join us tomorrow — Tuesday, September 25 — for another webcast with Chris Sherman. (Yes, we mean Tuesday this week!) We’ll be starting at 1:00 PM Eastern Daylight Time; we always recommend you show up a few minutes early to test your computer.
Chris will be speaking about how to manage a large paid search marketing campaign — what are the various tools you can use, what strategies make sense, and what are some tips for enhancing your success.
It’s not too late to register!
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm.
Monday, September 17th, 2007
Master Social Media Marketing – Don’t Miss SMX Social Media, NYC
Are you responsible for driving traffic to your Web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”? Then don’t miss Search Marketing Expo - SMX Social Media in New York City, October 16-17. Register today to hold your place. Act now. We started with only 200 tickets and they are going fast!
SMX Social Media, produced by our sister company, Search Marketing Expo, is a must-attend event for internet marketers who want to harness the power of reader-engagement sites and tools like Del.icio.us, Digg, Facebook, StumbleUpon, Netscape and Wikipedia.
This event is all about practical advice from the trail-blazing marketers who have mastered marketing on social media sites, and the visionaries who’ve created the platforms and tools. SMX Social Media = tips, techniques and best practices.
Program chair and Search Engine Land Editor-In-Chief Danny Sullivan has crafted a program that dives deep into social media. SMX Social Media will explore current opportunities and future developments, offering both fundamental and advanced panels on topics including:
Tuesday, September 11th, 2007
Two more webcasts for the Search Marketing Now library…
We’ve added two new webcasts to our on-demand library:
Online Travel Search: Tapping Into Consumer Trends - This August 30 webcast drew a record crowd and featured Lorraine Sileo, Vice President of Research at PhoCusWright, and Bill Tancer, General Manager for Global Research at Hitwise. Both Bill and Lorraine will be speaking on a panel at the upcoming conference, SMX Travel @ PhoCusWright, so this was a bit of a sneak preview. SMX Travel @ PhoCusWright takes place in Orlando, November 12 and 13. The webcast has a special offer for anyone interested in attending — we’ll say no more, just take a peak.
Landing Page Optimization: Crank Up Your Search! was recorded last week, September 6, and featured Sapna Satagopan from JupiterResearch and Robert Bergquist, president of Widemile, Inc. Sapna gave an overview of what’s happening SEM and why landing page optimization has become crucial, while Bob provided a case study of how one client improved results dramatically after conducing multivariate testing on its landing pages.
Both webcasts are now available on demand at our website — along with many more in our series. Take a look! Thanks to Widemile for sponsoring the webcast.
And, what’s next at Search Marketing Now?
Managing Large Paid Search Campaigns: Automated Bid Management Solutions, featuring Chris Sherman and sponsored by iProspect:
Tuesday (Yes, Tuesday, not our usual Thursday) - September 25 - 1:00 PM EDT
