What Every CMO Should Know About Search Marketing — On-Demand Webcast
Last Thursday’s webcast, “The Dozen Truths Every CMO Must Know About Search Marketing” is now available on-demand at our website, www.searchmarketingnow.com.
We had a number of CMOs in the audience, and many admitted that they’ve got a way to go to really understand what search marketing entails.
Chris Sherman actually gave us 14 truths - we call it “a search marketer’s dozen.” What are some of these fundamentals?
Here are just a few:
#1. You Must Set Goals
#7. Tools Simplify Everything
#8. Beware the Brand Trap
#13. Searchers are Desperate to Find You
Want to find out more? Head over to our on-demand library of webcasts. You’ll find this, plus other interesting presentations, including “How To Find the Right Search Marketing Partner,” “Paid vs. Free Listings,” and more.
And join us live in July for these webcasts:
July 12: Strategic Competitive Intelligence for Search Marketers
Speakers: Chris Sherman and LeeAnn Prescott, Director of Research, Hitwise
Register now!
July 19: Offline Conversions: The Missing Metric
Speaker: Christine Churchill, President, Key Relevance
Register now!
Both webcasts at 1 pm Eastern Daylight Time. We look forward to seeing you!
