Friday, January 25th, 2008
Multi-National Search Marketing: Webcast February 12
“Think global, act local” has been a marketing mantra used for years — and it’s just as applicable for search marketers now as ever.
While the worldwide reach of search engines offers immense opportunities for marketers, there are plenty of issues to consider when you’re running a multi-national search campaign.
On Tuesday, February 12 at 1:00 PM Eastern Standard Time, we’ll hear from Chris Sherman about what you need to keep in mind when building a multi-national search campaign. This webcast, “Multi-National Search Marketing: Effective Strategies for Global Marketers,” is sponsored by iProspect.
Chris will look at factors such as searcher behavior varies from country to country, why it’s important to know just which search engines are popular in a given region, and how you can begin to build links locally.
Registration is open — join us!
Monday, January 21st, 2008
SMX Social Media - April ‘08- Registration is Open
News from our sister company, Search Marketing Expo:
We’ve just opened the registration for SMX Social Media, which will be held April 22-23 in Long Beach, CA. The pre-agenda rate is only $995 and available until February 2.
This intimate two-day, one track event is an encore edition of the critically acclaimed SMX Social Media event held in New York City last October. You can check out all of the coverage from that event here.
SMX Social Media is for marketers looking to engage the unique and difficult-to-reach audiences at social media sites like Digg, del.icio.us, Facebook, StumbleUpon, Reddit and Netscape. These and other social media sites are serving new and fast growing communities that want to discover information based on interests, voting and sharing.
Check out program chair Danny Sullivan’s categorization of social media, news and networking sites and SMX Social Media conference preview here.
Register today for SMX Social Media for the pre-agenda rate of only $995.
Wednesday, January 16th, 2008
Link-Building, Paid Search, Social Media…we’ve got it covered
Yesterday’s webcast on link-building is now available on-demand on our site. It was a lively presentation by Vanessa Fox and Rupali Shah, sponsored by 24/7 Real Media, lasting just over an hour. If you weren’t able to make it, you can check it out at the Search Marketing Now website. Vanessa spoke about link building and viral marketing, social networking and social media — and Rupali gave an overview of link-baiting, with examples of successful corporate strategies for link-building.
And while you’re in our on-demand library, don’t miss last week’s webcast, “Paid Search for Big Sites, Big Brands,” with Chris Sherman, sponsored by iProspect. Find out how to successfully run a paid search campaign within a large organization.
Tomorrow we’ll hear from Christine Churchill on paid search management applications - when to use them and what to consider when evaluating them. There’s more to managing paid search than automating bid management — find out what you need to know to make the right choice for your paid search needs. Tune in to “How to Select a Paid Search Management Application, sponsored by Marin Software. Click here to register — or here for more info.
Speaking of registration and social media (we were, weren’t we?) our sister company, Search Marketing Expo just , has just opened up registration for Search Marketing Expo - SMX Social Media, coming to Long Beach, CA April 22 & 23rd. The pre-agenda price of $995 is good until February 2, which is less than 3 weeks away. Don’t wait to register…
This intimate two-day, one track event is an encore edition of the critically acclaimed SMX Social Media event held in New York City last October. You can check out all of the coverage from that event here.
Monday, January 7th, 2008
Paid Search for Big Sites, Big Brands: Webcast
Our first Search Marketing Now webcast for 2008 is “Paid Search for Big Sites, Big Brands,” this Thursday, January 10 at 1 PM Eastern Standard Time.
In this webcast, Chris Sherman, Executive Editor of Search Engine Land, looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns.
He’ll cover at tactical, technical & organizational issues involved with running huge sites as well as marketing issues and considerations unique to big brands.
In addition, he’ll talk about the elements for success in a large paid search campaign, as well as some of the obstacles and challenges that are unique to larger organizations.
Join us - it’s free and registration is still open. Register now!
For more information on this and other Search Marketing Now webcasts, visit http://www.searchmarketingnow.com
This webcast is sponsored by iProspect®, the Original® Search Engine Marketing Firm. Since 1996 iProspect has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, shopping feed management and numerous other search marketing services. For more information, visit www.iprospect.com.
