Thursday, April 24th, 2008
SEO Questions for Chris Sherman?
What would you like to know about managing a large SEO campaign?
On Thursday May 22, Chris Sherman will be speaking on our Search Marketing Now webcast “Big Brand Search Engine Optimization: Managing Large Campaigns.” To shake things up a bit, we’re going to take questions in advance of the webcast.
In this webcast, Chris Sherman will discuss how large organizations with complex websites can manage the search engine optimization process. He’ll talk about how to gain support for your budget, how to manage the process when it extends across the entire organization, when to centralize SEO, and when to outsource.
The presentation will last for approximately 40 minutes, after which Chris will take questions for about 10-15 minutes.
You can submit your question when you register, or email it to us: webcasts@searchmarketingnow.com.
Register now for this webcast - then tune in on May 22 at 1 PM Eastern to listen for your question!
Tuesday, April 22nd, 2008
Managing Big, Complicated PPC Campaigns
What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines?
Find out in our Search Marketing Now Webcast “Managing Big, Complicated PPC Campaigns” - Tuesday, May 13th at 1 PM Eastern. David Szetela of Clix Marketing will deliver the presentation, which will include an Q+A session at the end. Register now - it’s free!
Paid search remains a critical part of any online marketing campaign, but managing complicated campaigns can be tedious and time-consuming, and steals time better used for optimization. This is especially true for direct marketers with multiple diverse product lines.
In this webcast, PPC expert David Szetela looks at how to successfully manage large paid search advertising campaigns - from keyword research to campaign management tools that can help.
Topics will include keyword research and generation; ad testing and landing page testing; use of AdWord Editor; migrating campaigns from Google to Yahoo and Microsoft; managing text and non-text contextual campaigns; keyword bid management.
David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO’s Advanced Search Advertising course. He is a contributor to Search Engine Land and a frequent speaker at industry conferences such as Search Marketing Expo - SMX West.
This webcast is sponsored by Marin Software. Register now!
Friday, April 18th, 2008
Web Analytics and Beyond: Bridging the Online-Offline Gap
Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle.
Offline conversions are simply sales that start online but are completed offline - either by way of a phone call or a visit to a physical store. Cross-channel tracking - measuring the offline results of your online marketing - is one of the biggest challenges for today’s marketers.
On Thursday, May 15 at 1:00 PM EDT, Christine Churchill will provide an introduction to web analytics, with a look at how to track offline conversions. Join us on this free webcast - register here.
Topics will include what metrics are important - and why; methods to track offline conversions; the keys to important analytics programs; lessons learned, and pitfalls to avoid.
Keith Maddox, CEO of SiteAcuity, will provide some case studies that demonstrate how to bridge the online-offline gap. He’ll discuss what works - and what doesn’t - for marketers who want to understand how their online marketing is driving offline behavior. Register today - it’s free.
Wednesday, April 16th, 2008
Blended Search One Year Later: Strategies for Large SEO Campaigns
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for about a year now.
How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings?
Find out on Tuesday, April 29 at 1 PM Eastern, when Search Engine Land’s Executive Editor, Chris Sherman, discusses blended search and how it impacts large SEO campaigns. Join us for this Search Marketing Now webcast - registration is still open.
The first generation of search engines ranked pages based on the content of those pages — the words on the page. The second generation increased relevancy by analyzing links.
Now the third generation, Search 3.0, is upon us in full force.
This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success. Chris Sherman will provide an overview, followed by a question and answer session with the audience. Register now!
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm.
