Friday, July 18th, 2008
Monetizing Social Search - Webcast August 5 - 1 PM EDT
PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from real-time analytics and the collective on-site behavior of the website’s users.
This “blended” data reveals not only where your users have come from, but what they do once they get to your website. It’s a treasure trove of information that can be used to advise and enhance your website content and functionality – from improving your site’s internal search to increasing ecommerce landing page conversions.
On Tuesday, August 5 - at 1 PM EDT, Marty Weintraub of aimClear will explore how the combination of real-time analytics and user behavior can be used to enhance – and improve – the overall experience and ultimate ROI of your website, in the webcast
Monetizing Social Search:
Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Speakers: Marty Weintraub, Michael Wilson
Find out why it’s critical to understand real-time where your users have come from — and how the real-time social data can be used to enhance the search or ecommerce experience on your site. You’ll also learn what type of social data you should measure on your website’s “social graph” and what kinds of results successful marketers have found by blending analytic and social data. Michael Wilson will provide some illustrative case studies and examples.
Friday, July 18th, 2008
The Social Graph: The Key to Search Marketing’s Future?
“The social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad.
On Thursday, August 14 at 1PM EDT, Chris Sherman will present a webcast “The Social Graph: The Key to Search Marketing’s Future?”
There isn’t even a good definition of social search yet, due to the many different approaches taken by popular sites like Digg, StumbleUpon, Facebook and others. Think of social search tools as Internet wayfinding services informed by human judgment, meaning that at least one person, but more likely dozens or hundreds of people, has “consumed” the content and decided it’s worthy enough to recommend to others. The social graph is similar to the link graph that forms the basis of PageRank, but with web users, rather than content creators, doing the “voting” on content.
In this webcast, Chris will explore what types of social media sites appeal to search marketers, how to understand and leverage the “social graph,” how campaigns on social networks can quickly go viral, how to sustain interest after the first spike of interest fades, and how much time and resources should search marketers invest in social search campaigns
Chris Sherman is Executive Editor of Search Engine Land.
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm.
Sunday, July 13th, 2008
Tracking Beyond the Lead - July 17 Webcast
You’ve set up your paid search campaign, and you’re tracking results - but are your tracking them in an organized, efficient manner? Are you measuring the most relevant results? And are you integrating leads with your CRM system such as Salesforce?
In our next webcast, coming up Thursday, July 17, Alissa Ruehl of Apogee Paid Search Services looks at how to pull your paid search leads into your CRM system to track all the way through to the sale.
“Tracking Beyond the Lead: Increase the ROI of your lead gen campaign”
Thursday, July 17 - 1 PM EDT
Registration is open - it’s free!
Learn how to improve your campaign’s ROI and delight your sales team by weeding out junk leads and generating more of the leads that turn into sales. She’ll discuss what’s important to measure - and why - and how to set up an effective system for tracking your sales leads.
Wister Walcott of Marin Software will follow up with a case study on how to set up keyword-level IDs to track revenue per lead and to better evaluate the success of your campaign.
Find out how to evaluate the success of your leads, how to get the most out of your tracking system, and what benefits you’ll reap from a successful tracking system.
Tuesday, July 8th, 2008
Pre-webcast Q+A with Chris Sherman - Paid Search Testing & Experimentation
For our next webcast, Paid Search Testing & Experimentation: Optimizing for Superior Results, we invited viewers to submit questions in advance to Chris Sherman. Here are just a few:
Q. How do you benchmark positions results knowing that within Google AdWords there is a gap between the position within Google ( web) of the add and what you see within the dedicated page of Google sponsored listings
Chris Sherman: The position of a search result is just one variable among many to consider in a well-designed ad test. There are many other factors that are equally, if not more important to consider - especially if you’re doing a complex multivariate test that looks at hundreds or possibly thousands of variations of your ads. A well-designed test will also help you pinpoint the ads that ultimately perform the best, regardless of their ranking, apparent quality score or other factor - and that’s the bottom line reason why testing and optimization is so crucial for success.
Q. On sites where the goal is not converting on a landing page but rather ad impressions which translates into maximizing pageviews / visit or reducing bounce rate, how would you test the user experience across multiple pages? What tools would you suggest?
and
Q. Can Chris talk to the metrics he has seen used for assessing the sucess of optimization programs in media companies? (ie; where you are not driving actual transactions).
Chris Sherman: In both of these cases, it’s useful to think of conversion as a process with several variables that can indicate success. In the webcast, I’ll talk about creating a “conversion funnel” that helps you visualize and measure conversion when you’re dealing with less tangible success metrics.
Join us this Thursday, July 10 at 1 PM EDT for more from Chris Sherman. Registration is still open - it’s free!
Thanks to iProspect for sponsoring this webcast.
