2008 November

Friday, November 14th, 2008

Search Marketing 2008: What Have You Learned?

On December 11, Search Marketing Now will host a year-end look at search marketing, with input from some of the top experts in search marketing.

Sponsored by Marin Software, this webcast will provide a special look at what we’ve learned this year, and what to expect in 2009. In light of the current economic climate, is search marketing a safe haven for online advertisers — or do tough times lie ahead? Join us as Chris Sherman, Dana Todd, Jeffrey Pruitt and Greg Sterling talk about what they’ve learned in 2008 — and what they see for search in the coming year.

We’d like to hear from you — share some of the tips you’ve picked up this year. Or let us know where you think search is headed — use the comments box when you register for this webcast at Search Marketing Now.

Search Marketing 2008: What We’ve Learned, Where We’re Headed
Thursday, December 11, 2008 - 1 PM Eastern
Speakers:
Chris Sherman, Search Engine Land
Jeffrey Pruitt, iCrossing and President, SEMPO
Dana Todd, Newsforce, Inc., and Chairperson, SEMPO
Greg Sterling, Sterling Market Intelligence and Search Engine Land

Thursday, November 6th, 2008

SMX West - speaker pitches now being accepted

From our sister company, Search Marketing Expo:

Want to speak at our SMX West conference that’s happening in Santa Clara from Feb 10-12, 2009? Here’s everything you need to know about doing it!

Session Pitches Accepted: Nov. 4 through Nov. 14

From Nov. 4 through Nov. 14, we’re accepting pitches for sessions at SMX West. This is a general purpose search marketing event for people of all levels.

Want to pitch? Then submit your session idea here. The pitch should be about 2 to 7 paragraphs long. We don’t need an essay, just a general idea of what the session would be about, along with some specifics about what you might cover speaking as part of that session. You can suggest other potential speakers, but that’s not required.

Also send some background about yourself, your company and the type of work you do. We don’t need a resume nor a lengthy bio. Just a few sentences to describe yourself.

If you’re accepted, you’ll get a pass to the entire SMX event. Travel and accommodation are not provided.

What to pitch? Something interesting or unique about search marketing. We especially favor session pitches strong in tactical advice.

What not to pitch? A session about your particular product or service. A session that features only you speaking on a particular topic.

Agenda Posted: December 2

We expect to post the SMX agenda by December 2. If you were accepted to speak as part of the session pitch process, you MIGHT be notified by this time. If not, hang in there until speaking openings are posted.

Speaking Pitches Accepted: Dec. 2 through Dec. 12 (or so)

On Dec 2, our speaking pitch form will change. You’ll be able to see all available sessions that have actual speaking openings and pitch for particular spots. Pitch as soon as possible. Once we have enough good speakers, we’ll close a session to further pitches. By December 12, we expect to have all sessions filled. But as said, don’t wait until then, as some sessions will close earlier.

Monday, November 3rd, 2008

Tackling a large paid search campaign - November 13 Webcast

What do you do when your PPC campaign has grown to hundreds, thousands or even millions of listings?

Managing the bidding process manually can be a nightmare - perhaps even impossible. Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can actually improve your campaign’s performance and ROI.

In our next webcast, Search Engine Land’s Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. He’ll talk about the strategy for a large campaign, what types of tools can help, and he’ll also offer some tips to enhance your campaign’s success.

Tackling Large Paid Search Campaigns: Automated Solutions
Thursday, November 13 - 1 PM EST

This free webcast is for anyone who manages a large paid search campaign or is looking into using automated tools to manage a PPC ad campaign.

Register now!