Search as a Strategic Planning Tool
Next Tuesday’s webcast explores how you can use search as part of your strategic marketing plans - to gain insight into your competition as well as your customers.
Tuesday, June 24, 208 - 1 PM Eastern
“Search as a Strategic Planning Tool”
Gord Hotchkiss and James Lamberti, speakers
Developing good “search intelligence” - for example, understanding how certain demographics behave relative to certain keywords - is critical to your marketing success.
Gord Hotchkiss and James Lamberti will discuss how marketers use search in the strategic planning phase - from creating a demographic profile of their ideal customer, to sizing the opportunities in the market.
In this webcast you’ll learn:
- How to translate online consumer behavior into successful marketing strategy
- How to be sure your search campaign aligns with your target demographic
- How to determine the best marketing mix of paid & organic before launching a new campaign
