Paid Search Testing & Experimentation: Webcast, July 10
Google has famously stated that all you need to get started with paid search is five minutes and a credit card.
While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again.
On Thursday, July 10 at 1 PM EDT, join us for a webcast with Search Engine Land’s Executive Editor, Chris Sherman: “Paid Search Testing & Experimentation: Optimizing for Superior Results.” This webcast is sponsored by iProspect.
Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods, according to JupiterResearch.
Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned.
Chris Sherman will cover the followin key points in this webcast:
- What you should test and how much is too much?
- A/B vs. multivariate testing - which is right for you?
- The importance of audience segmentation and how to target different user needs
- Beyond ads: Optimizing the “landing experience”
- Why automated tools are key to this process
