Justify Your Search Marketing Budget — By Using Search Data
Next week’s webcast is a timely one that could help you secure the search marketing budget you need:
“Selling Your Search Budget: Timely Advice for Winning the Budget Battle”
Tuesday, September 23 - 1 PM EDT
Speakers: Aaron Goldman, Resolution Media and Eli Goodman, comScore
With marketing budgets tighter than ever, how do you defend, or even increase search’s share of the overall marketing budget?
This webcast will show you how you can use actionable data to size the overall marketplace opportunity, define and reach your target audience, beat the competition — and set and sell your search budget. By improving your search “intelligence” you can improve your chances of winning budgets and new business.
Whether you’re an agency competing for business, or an in-house marketer who needs to justify your search marketing budget to upper management, this webcast will provide valuable tips and tactics to get what you need.
